Courage to Become | Nina Berenato
“I always tell aspiring jewelry makers to be ready for the long haul. The expectations of what it is to run a small business are skewed. I didn’t have a store until I worked behind the scenes and ran uphill for eight years. I equate it a lot to boxing, you have to take a lot of hits and stay in the ring. ”
A quick note about The Courage to Become Series and today’s, featured woman.
Hi! Catia here. I am delighted to bring you Season 4 of The Courage to Become! I ask women I admire to share a behind the scenes view of their becoming. We often see the result but aren’t privy to the through, to the transformation. And the through is where all the magic happens. The story you are about to read will buoy you with hope. Being a woman is not easy, but damn, if it can be magical. There are inspirational women everywhere, and Nina is one of them.
Enjoy Nina’s story of becoming. I am a HUGE fan of Nina’s. I love her jewelry, I own 3-4 pieces. I have given her jewelry as gifts, I’ve donated to her Paypal when things got tough during COVID, I truly think she is an amazing person and that she makes the world a better place. She is bright and hard-working and cares about the greater good. Nina is truly an inspiration for me. Please welcome, Nina.
Nina Berenato of Nina Berenato Jewelry
Tell us a little bit about yourself:
I'm a 33-year-old jewelry designer based in Austin, TX. I was born and raised in St.Louis, Missouri, and moved to New York shortly after college. That's where I started jewelry making as an apprentice under a master metalsmith for six years. I moved to Texas about five years ago and have been slowly growing my jewelry business ever since.
What was one thing you always dreamt of doing, were afraid to do, but did anyway?
One of the foundational parts of my personality is that if I see something that feels wrong, I can't just stand by and watch. This means I get involved, and I often speak out or try to make a change in the world. Every time I do this, I feel fear because I know that I am putting myself on the chopping block. There will always be someone out there who thinks you aren't doing enough or aren't going about things the way they would. I believe this stops a lot of people from standing up for things when their gut tells them they should. From internet bullying to confronting me in person, I have had it all, but I don't let that stop me from sticking up for my beliefs. I have always wanted to be a person that changed the world in a positive way, and that has always been my dream, so I have to encounter and defeat fear all of the time to do that.
How did it feel getting started?
Getting started with my business was pretty easy for me because I am an artist, and I started slow. My business evolved into what it is now, slowly over 11 years. I definitely didn't start out knowing I would be where I am today. I always did know that I wanted to have my own fashion business, and I was always excited to create. I love metalsmithing, so once I started learning that - I knew I always wanted that to be a part of my life. I struggled financially for so long within my business and kept another full-time job for the first seven years in business, so it was a lot of work and a lot of sacrificing material things for my art. But it felt good because I was doing what I loved.
Tell us about some of the obstacles you faced when you got started handcrafting jewelry and creating a business?
Most of the obstacles I faced centered around making mistakes because I didn't have a lot of knowledge about finance, business, etc. I learned quickly, but I had to make mistakes to learn the lesson. For example, I spent the first seven years in business pricing my product incorrectly. I accepted many terms with other businesses I worked with that were not in my favor etc. So I had to go through that to learn the lesson and evolve. There's no handbook for the business I created. Not only do we manufacture our product, but we sell other maker's work, so my business is two-fold. I have a brick-and-mortar that I run an online store and we sell wholesale. So I had to try on all those hats and figure out all the ins and outs of all those branches before I could really take-off. And I am still learning and still making mistakes.
What motivates you to continue growing and investing in your business, Nina Berenato Jewelry?
The biggest motivator for me is being able to create an environment where people are really happy, My three employees are really happy when they come to work, and they have fun and feel supported. My customers feel more powerful when they wear my jewelry. I can teach others jewelry making, which gives them a creative outlet. I teach business skills to other aspiring women so they can learn from my mistakes and lead happier, more successful lives. I can use the small amount of buying power I have in my one little shop to support other women makers and artists, therefore improving their lives. So really, just making the world better for the women around me in whatever little ways I can.
Which living person do you most admire?
I most admire my mom. She is definitely where I get my generous spirit from, and she is the ultimate giver. We are getting a lot closer as I get older, and I am enjoying that and appreciating her more and more.
Which talent would you most like to have?
I would love to be able to do other types of art. People assume that because I am great at jewelry making that I can do all types of art, like drawing or painting, but definitely NOT. I wish I could draw ad paint, do collage, or make stained glass, but as of today, my artistic ability begins and ends with jewelry.
What is your most marked characteristic?
Probably my creativity. I have a talent for coming up with something out of nothing, be it a new design idea, a way to give back, a marketing plan. I can just come up with creative ways to do things out of nowhere.
What is your motto? A message that motivates you or helps you along?
My motto is "Leap and the net will appear."
What are some things you are proud to have accomplished?
I am most proud to have my three employees who work for me. Building a staff is important to me, and providing them with a place where they enjoy working and can thrive has been something that's made me proud.
What keeps you going when you feel like you are knee-deep in the mud?
I love to be knee-deep in mud because I love a challenge, but when I feel exhausted, I shut off all my social media and emails and watch trash TV, like 90 Day Fiance, and I just zone out for a few hours.
What's one piece of advice you'd give to women who are about to embark on the journey you are on?
I always tell aspiring jewelry makers to be ready for the long haul. The expectations of what it is to run a small business are skewed. I didn't have a store until I worked behind the scenes and ran uphill for eight years. I equate it a lot to boxing, you have to take a lot of hits and stay in the ring. My business has grown to this level because I always kept everything small. I put everything back into the company, and I still make each piece of jewelry myself, so I always try to show aspiring jewelry designers a realistic picture. You're going to have to work for it and work long and hard, so get yourself mentally ready first. Invest in a therapist, train your mind and your body so that you can push through.
What is one piece of advice you would give your 20-year-old self?
Stop drinking alcohol. When I got into my thirties, I changed my habits a lot, and one of those was drinking alcohol. I will drink maybe 2-3 times a year. It's done wonders for me, and I wish I would have had the courage to do it sooner.
You can connect with Nina and shop her empowering pieces on:
Instagram , Facebook and her website - NinaBerenato.com
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