Courage to Become | Nina Berenato

I always tell aspiring jewelry makers to be ready for the long haul. The expectations of what it is to run a small business are skewed. I didn’t have a store until I worked behind the scenes and ran uphill for eight years. I equate it a lot to boxing, you have to take a lot of hits and stay in the ring.
— - Nina Berenato

A quick note about The Courage to Become Series and today’s, featured woman. 

Hi! Catia here. I am delighted to bring you Season 4 of The Courage to Become! I ask women I admire to share a behind the scenes view of their becoming. We often see the result but aren’t privy to the through, to the transformation. And the through is where all the magic happens. The story you are about to read will buoy you with hope. Being a woman is not easy, but damn, if it can be magical. There are inspirational women everywhere, and Nina is one of them. 

Enjoy Nina’s story of becoming. I am a HUGE fan of Nina’s. I love her jewelry, I own 3-4 pieces. I have given her jewelry as gifts, I’ve donated to her Paypal when things got tough during COVID, I truly think she is an amazing person and that she makes the world a better place. She is bright and hard-working and cares about the greater good. Nina is truly an inspiration for me. Please welcome, Nina.


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Nina Berenato of Nina Berenato Jewelry


Tell us a little bit about yourself:

I'm a 33-year-old jewelry designer based in Austin, TX. I was born and raised in St.Louis, Missouri, and moved to New York shortly after college. That's where I started jewelry making as an apprentice under a master metalsmith for six years. I moved to Texas about five years ago and have been slowly growing my jewelry business ever since.

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What was one thing you always dreamt of doing, were afraid to do, but did anyway?

One of the foundational parts of my personality is that if I see something that feels wrong, I can't just stand by and watch. This means I get involved, and I often speak out or try to make a change in the world. Every time I do this, I feel fear because I know that I am putting myself on the chopping block. There will always be someone out there who thinks you aren't doing enough or aren't going about things the way they would. I believe this stops a lot of people from standing up for things when their gut tells them they should. From internet bullying to confronting me in person, I have had it all, but I don't let that stop me from sticking up for my beliefs. I have always wanted to be a person that changed the world in a positive way, and that has always been my dream, so I have to encounter and defeat fear all of the time to do that.

How did it feel getting started?

Getting started with my business was pretty easy for me because I am an artist, and I started slow. My business evolved into what it is now, slowly over 11 years. I definitely didn't start out knowing I would be where I am today. I always did know that I wanted to have my own fashion business, and I was always excited to create. I love metalsmithing, so once I started learning that - I knew I always wanted that to be a part of my life. I struggled financially for so long within my business and kept another full-time job for the first seven years in business, so it was a lot of work and a lot of sacrificing material things for my art. But it felt good because I was doing what I loved.

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Tell us about some of the obstacles you faced when you got started handcrafting jewelry and creating a business?

Most of the obstacles I faced centered around making mistakes because I didn't have a lot of knowledge about finance, business, etc. I learned quickly, but I had to make mistakes to learn the lesson. For example, I spent the first seven years in business pricing my product incorrectly. I accepted many terms with other businesses I worked with that were not in my favor etc. So I had to go through that to learn the lesson and evolve. There's no handbook for the business I created. Not only do we manufacture our product, but we sell other maker's work, so my business is two-fold. I have a brick-and-mortar that I run an online store and we sell wholesale. So I had to try on all those hats and figure out all the ins and outs of all those branches before I could really take-off. And I am still learning and still making mistakes.

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What motivates you to continue growing and investing in your business, Nina Berenato Jewelry?

The biggest motivator for me is being able to create an environment where people are really happy, My three employees are really happy when they come to work, and they have fun and feel supported. My customers feel more powerful when they wear my jewelry. I can teach others jewelry making, which gives them a creative outlet. I teach business skills to other aspiring women so they can learn from my mistakes and lead happier, more successful lives. I can use the small amount of buying power I have in my one little shop to support other women makers and artists, therefore improving their lives. So really, just making the world better for the women around me in whatever little ways I can.

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Which living person do you most admire?

I most admire my mom. She is definitely where I get my generous spirit from, and she is the ultimate giver. We are getting a lot closer as I get older, and I am enjoying that and appreciating her more and more.

Which talent would you most like to have?

I would love to be able to do other types of art. People assume that because I am great at jewelry making that I can do all types of art, like drawing or painting, but definitely NOT. I wish I could draw ad paint, do collage, or make stained glass, but as of today, my artistic ability begins and ends with jewelry.

What is your most marked characteristic?

Probably my creativity. I have a talent for coming up with something out of nothing, be it a new design idea, a way to give back, a marketing plan. I can just come up with creative ways to do things out of nowhere.

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What is your motto? A message that motivates you or helps you along?

My motto is "Leap and the net will appear."

What are some things you are proud to have accomplished?

I am most proud to have my three employees who work for me. Building a staff is important to me, and providing them with a place where they enjoy working and can thrive has been something that's made me proud.

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What keeps you going when you feel like you are knee-deep in the mud?

I love to be knee-deep in mud because I love a challenge, but when I feel exhausted, I shut off all my social media and emails and watch trash TV, like 90 Day Fiance, and I just zone out for a few hours.

What's one piece of advice you'd give to women who are about to embark on the journey you are on?

I always tell aspiring jewelry makers to be ready for the long haul. The expectations of what it is to run a small business are skewed. I didn't have a store until I worked behind the scenes and ran uphill for eight years. I equate it a lot to boxing, you have to take a lot of hits and stay in the ring. My business has grown to this level because I always kept everything small. I put everything back into the company, and I still make each piece of jewelry myself, so I always try to show aspiring jewelry designers a realistic picture. You're going to have to work for it and work long and hard, so get yourself mentally ready first. Invest in a therapist, train your mind and your body so that you can push through.

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What is one piece of advice you would give your 20-year-old self?

Stop drinking alcohol. When I got into my thirties, I changed my habits a lot, and one of those was drinking alcohol. I will drink maybe 2-3 times a year. It's done wonders for me, and I wish I would have had the courage to do it sooner.


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You can connect with Nina and shop her empowering pieces on:

Instagram , Facebook and her website - NinaBerenato.com



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Hi friend!

Welcome to Bright Light.

I'm Catia, a woman, wife, mama, sister, friend, daughter -- you know -- I wear a million hats just like you.

Here at Bright Light, I help parents worldwide enjoy their lives and enjoy their kids.

Family life can be beautiful, but it's not easy. A day in a family can be filled with heartache, guilt, hugs, crying, laughing, and rushing from one place to another.

I help parents create the home life they've always wanted and an environment that feels good for everyone. I teach parents how to strengthen their marriages and relationships with their children.

I believe in the power of parents and families to support and encourage each family member and then take that energy and make the world a better place.

You have the strength to break behavioral patterns, heal intergenerational trauma, and nurture your family in the way you have always wanted to.

To each session, I bring my training as a Certified Conscious Coach, my graduate studies in Marriage and Family Therapy, and my decade-long career as an author and keynote speaker. My approach is multi-cultural, grounded in research and my own experience as the mama of two young girls.

If I could choose ten words that best describe me, I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.

Nice to meet you!

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Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!

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Monthly Guide

Curious about what a session with me is like? Want to just kind of get a little sampler? I would too! Coaching is a big investment. Also think, how long have you been burdened with THIS and how great would it feel to be liberated from that weigh on your heart, that dark cloud following you around.


Click here to read in depth testimonials from clients.



Shine your brightest,

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The Courage to Become | Frances Saldivar-Morales

Sisters, you never know what kind of impact you are having. Keep doing good work, being kind, staying steady. We don't have to preach, or gather a following or have a fancy business to make a difference. Do what your heart calls you to do, and do it well. That is plenty. The universe will do the rest. 

Tonight, I want to share a letter with you. This landed in my inbox in March and I've been waiting to share it with you - to shine a light on Frances ( tonight's author) and also to remind you that you matter and YOU DO MAKE A DIFFERENCE. 

When I wrote The Courage to Become, I had no idea who I would impact, seriously. But the more days go by, the more I realize my experience and my sharing and truth have impacted women and families that I never would have imagined. 

Enjoy Frances' story. It's one of challenge and courage, grace and triumph. 

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Catia,

It truly was a pleasure meeting you at the book signing on Saturday. I didn’t expect to be overcome with so many emotions when we spoke, but I appreciate your kind words, warmth, patience and suggestion to email you.  This gives me an opportunity to share how your book made a difference in my life—almost breaking down in tears aside.

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I graduated from WHS in 2002, and although we never crossed words, I recall you being an upperclassman and drum major when I was a pacesetter. I immediately recognized your face about a year ago while scrolling through Facebook. Being from the same small town, we have several mutual friends on social media and one of them must have shared your page re: Confidence Revolution. Faith and positive/inspirational/motivational content have been my guiding light and driving force through tough times.

“Outgoing,” a word no one would have used to describe me! Growing up, I had a few close friends, and standing out would have been mortifying.  I just wanted to study and earn good grades to go to college and earn a degree—all of which I did, not standing out. In 2007, at the age of 23, I had a Master of Science in Communication Sciences and Disorders and began a career as a Speech-Language Pathologist (SLP) in my home town. I accomplished a lot, and before I knew it, I had a career that paid well enough to live a comfortable life and help my parents. As a first generation Mexican-American, my drive stemmed from my parents’ hope that their children would get an education greater than what they had the opportunity to accomplish.

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From 2010-2013, I experienced symptoms that my doctors could not put their finger on: shortness of breath, significant fatigue, a dry cough that just wouldn’t go away, and eventually, I began spitting up traces of blood when I coughed.  During that time, I underwent multiple chest x-rays, allergy tests, TB tests, took allergy medications and used inhalers to no avail. In the fall of 2013, my now husband and I experienced a miscarriage. I was 7 weeks along when it happened. I know they say you experience shortness of breath during pregnancy, but it usually occurs much later in the process.  During those 7 weeks, I felt my shortness of breath intensify. Working as a pediatric SLP, depending on my patients’ abilities, I’d plop on the floor with them, jump around, or carry them from one location to the next if they were infants. I couldn’t understand why I needed to catch my breath so often, even when talking—because, hello, that’s my bread and butter as an SLP—so early in the pregnancy.

If we were going to try to get pregnant again, we needed answers about my lungs. My family doctor decided to send me to a pulmonologist to get a high-resolution CT of the chest. One week before Christmas, on December 18, 2013, we got the answer: Lymphangioleiomyomatosis (LAM). I felt overwhelmed with emotions: shocked, sad, scared, and RELIEF—I finally had an answer! I was 29 years of age.

"LAM is a rare and progressive lung disease that occurs almost exclusively in women. It is estimated that for every million women, 3-5 will have LAM. LAM is so rare, that the medical community is not familiar with it, and for this very reason, my symptoms went undiagnosed for three years. Because of its effects, LAM is often misdiagnosed as asthma, emphysema, or chronic bronchitis. Chest x-rays are not sufficient to detect LAM." 

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Is it my true belief that God had other plans for me. I always had that tunnel vision—work hard, earn a degree, make a difference in children’s lives, work, work, work. My career was MY THING; I worked my butt off to get there! In 2014, my LAM diagnosis progressed from a ‘mild’ to a ‘moderate-severe’ stage. I experienced 2 back-to-back right-lung collapses, invasive lung surgery, chest tubes, was on supplemental oxygen 24/7, began taking the only medication that could potentially slow LAM progression, and began consulting with Houston Methodist Lung Transplant Center. I had to leave my profession--MY THING. I have undergone much emotional and physical pain, but through this, I have learned to push my limits and to "stand out" for a reason. I have further explored the things I never thought I could do. I’m not completely there in terms of putting myself out there, but I AM evolving. I think it was God’s way of saying that there is SO MUCH MORE out there. It’s unfortunate that sometimes, the only way we step back to REALLY appreciate life is when we go through life-changing experiences. You know how they say, “What advice would you give to your younger self?” I think a more gratifying way is to SHARE your experiences with others before they ever go through any negative experiences in hopes that they will grip to something in your story and use it as a life lesson.

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In “The Courage to Become,” you talked about leaving your career, making less money, and feeling less powerful and scared. I completely related with that. Before leaving my profession, I earned more than my husband and not once did it ever make me feel “more than” him. In fact, I felt we were equal. We both had a career in the healthcare field—we met at work—and I never had to ask him for money, nor did he to me. I took pride in being able to pay MY car, MY student loans, etc. on my own. It took an emotional toll on me and much, much time for me to come to terms with the fact that WE are a partnership. No matter what the situation, we will have each other’s back. I too feel blessed with “the one” I chose and that he chose me too.

LAM took a lot from me, but it has also opened so many doors. I have found other passions, including yoga, reading, considering adoption, and being an active advocate for myself and others living with LAM. Since diagnosis, family and friends have helped me host two LAM Awareness 5K’s in the RGV, and all proceeds went to The LAM Foundation to help fund research for a CURE. I had the opportunity to speak to a large room of LAM patients, family/friends, researchers and clinicians about my LAM diagnosis and hope for a cure at a LAMpoisum conference. I became a LAM co-liaison for my region and am a source of support for newly diagnosed patients and all those living with LAM in my region. My co-liaison and I host annual regional meetings for patients, family/friends and the medical community. I make it a point to speak to others about LAM because it truly takes a village to make this rare disease known—which is why I shared the LAM pamphlet with you. The more people that are aware, the more likely we are to find undiagnosed women to share hope with. I also take part in LAM research at the National Institutes of Health (NIH) in hopes of finding other treatment options and a cure in the near future.

In Chicago as I shared my LAM story with patients/family/friends, clinicians, and researchers.Approved by and Photo Credit goes to Kelsey Adams: K- Adams Foto Photography taken at LAMposium

In Chicago as I shared my LAM story with patients/family/friends, clinicians, and researchers.

Approved by and Photo Credit goes to Kelsey Adams: K- Adams Foto Photography taken at LAMposium

Many have complemented me on my positive outlook despite the circumstances. The reality is, we all have it in us, we just have to choose. Sometimes, we’re just blind to all that is in us because we get so caught up in our lives. You and other writers/speakers continue to motivate me to LOVE and LIVE intentionally. After reading your book, although we never met, I felt like I knew you, and you were that friend that you can speak so openly to—hence why I practically wrote my life story in this email—oops! Your genuine, raw accounts of experiences encourage others to stay motivated. The way you spoke about sisterhood has a deep-rooted connection in my heart, because that’s what LAM women call each other, "LAM sister.” A sister is someone you love dearly and want the best for; you have a connection, a bond. I could feel the love your poured into this book, and the guidance and inspiration you wanted to impart on those reading it! Thank you for the prayer at the end of the book. May you truly know your life had a ripple effect on mine.

Best regards,

Frances Saldivar-Morales


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Hi friend!

I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.

One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.

The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.

If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.

Nice to meet you!

2-catia-hernandez-holm-tedx-speaker-author-the-courage-to-become-boo.jpg

Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!

3-catia-hernandez-holm-tedx-speaker-author-the-courage-to-become-book-coach-confidence-joy-guide.jpg

Confidence + Joy Weekly Guide

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The Courage to Become | Rachel Ritlop

Tell us a little bit about yourself.

I’m Rachel, the blogger behind Confidently Mom. I often feel torn between Netflix binges and taking on the world, and Confidently Mom is really for other millennials facing the same struggle as they navigate this whole #adulting thing . I’m also a blog consultant, Forbes contributing writer, and dog mom.

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What was one thing you always dreamt of doing, were afraid to do, but did anyway?

As a kid, I always dreamt of publishing a book. I loved to write and had tons of short stories. However, my biological father is European and in his country, “left handed people are stupid.” So whenever he would catch me writing, I would have to sit at the kitchen table re-writing everything for hours with my right hand. As a seven year old, that takes a toll on you.

I slowly stopped writing, because I didn’t want to get caught and go through all of it. In high school my mom kept pushing me towards STEM classes/careers so my creative side really died. It wasn’t until a series of traumatic events my senior year of high school that I found my way back to writing as an outlet for all the emotions.

Getting started it felt totally cathartic. This deep visceral release. At the same time I was going through some intense  cyber bullying, so as soon as I started to find my footing with writing again, I found myself totally afraid of the written word from my anonymous attackers. Once again, I decided to let it fall to the way side because it was just too painful.

I got lost in TV, movies, and music… avoiding the written word like the plague for another eight years. I found myself in the midst of a quarter life crisis freaking out about the unknown of my future when I said to my husband, “I’m just another confused millennial with no idea what to do with my life!”

And honestly, just like that the lightbulb went off. I bought the domain within an hour, designed a logo, built a website, wrote four posts, and “went live” to the interwebs in 48 hours! I had no idea what I was doing, where it would go, but I knew I just needed to write again.

What’s been the biggest motivating factor through my twenties, and ultimately launching my blog, has been this mission to help others. I honestly don’t think I would be alive today without the help from others. The random acts of kindness, the inspiring word, or even just feeling like I am not alone in my feelings have saved me and I hope to pass that along to others.

The other major motivator is the person I admire most, my husband. He has been with me through starting a business, pivoting that business, and gave me the courage to evolve it into a true lifestyle business that not only supports me, but supports my mission in life.

 

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Alright… to answer your other questions:

Which talent would you most like to have?

I honestly have no idea! I think a skill I would like to get better with is my writing. Since I avoided english classes like the plague for years, I could definitely use a grammar refresher!

What is your most marked characteristic?

My honesty. I am a little too honest at times, and it’s definitely gotten me in trouble. But I believe in transparency and honesty if we want to grow or help others grow.

What is your motto?

“What other choice do you have?” - I’ve learned that life is going to happen, and all we can control is our reaction to it. I try to always lead with grace and dignity, even if I just want to throw a temper tantrum.

What are some things you are proud to have accomplished?

I’m proud of a lot actually so this is hard. Honestly, I am just really proud of how far I’ve come with my anxiety and depression. That I have a loving husband. I’ve been able to connect with so many amazing people through my blog, and support myself from my blog as well!

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What keeps you going when you feel like you are knee deep in mud?

My readers! They send me lots of emails, DMs, comments, and positive vibes to get through it all. In my experience community and sharing our struggles is what makes walking with them a little less burdensome.

What’s one piece of advice you’d give to women who are about to embark on the journey you are on?

Keep your eyes on your own lane. If you’re focusing on what everyone else is doing, you’ll only become a consumer. If you want to build a lifestyle business or become a professional blogger, you need to have an original POV, and that will get watered down if you are reading every single thing published on the internet in your niche. For more advice I’d give on starting a blog, I’d recommend checking out these lessons from my first year blogging.

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I hope to connect with you guys on Instagram, Twitter, or You Tube.

Essay by: Rachel Ritlop


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Hi friend!

I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.

One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.

The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.

If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.

Nice to meet you!

2-catia-hernandez-holm-tedx-speaker-author-the-courage-to-become-boo.jpg

Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!

3-catia-hernandez-holm-tedx-speaker-author-the-courage-to-become-book-coach-confidence-joy-guide.jpg

Confidence + Joy Weekly Guide



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The Courage to Become | Sarah Rioux

The Courage to Overcome Fear and Grow Mentally, Spiritually, Professionally

Ciao! My name is Sarah Rioux and I am the Owner, CEO and Co-Founder of Ladybird Provisions, and we make Coffee Bombs. I am the daughter of an Italian immigrant who has shown me what it looks like to be brave, dedicated and, perhaps most importantly, to chase after a dream no matter how hard it seems. 

Coffee Bombs are a pre-made Butter Coffee supplement made up of Organic Virgin Coconut Oil, Grass-fed Butter, Collagen Protein and other medicinal spices that help different aspects of the body and mind. Each ingredient is meticulously chosen and each of the five flavors are intentionally crafted to stimulate the mind and jump-start the metabolism. We are still a new company (only five months in) but the overwhelming response to our product has been amazing so far.

The Beginning

I moved to Austin in August of 2015 to marry the man of my dreams, Jon, who I fatefully met over five years ago. I am a person who strives on security so quitting a safe job that I loved to move to a new city, get married and essentially start over was challenging for me in many ways. I am a Registered and Licensed Dietitian and recently went back to school for a Master’s Degree in Business. I had spent the last nine years working in Child Nutrition; as the Dietitian for Pasadena ISD in the Houston area and the Assistant Director of Child Nutrition for Fort Worth ISD. My safe career was rewarding in many ways, but there was always a part of me that didn’t feel fully content. I worked hard and I cared about what I did. I felt content and- here is that word again- safe.

I knew that moving to Austin would challenge me and force me to take the time to reflect on how I wanted to “dance” into this new phase of life, and explore what I really wanted to do professionally. My career was something that I had no idea how badly I wanted to change until presented with the opportunity…

How did it feel getting started?

Scary! It’s so funny to reflect back on but when Jon and I first met, I told him about this dream I had to open a healthy bakery. He loved the idea and constantly pushed me to pursue that dream. He used to tell me “Sarah, you work so hard for other people. If you worked half as hard for your self you’d be amazingly successful”. I loved his encouragement and the fact that he wanted to push me to be and do more than I thought I could, but I was scared. I was scared to leave my safe job that I was good at and comfortable doing to start something that was just a dream and so…unsafe.

Fast forward (or rewind) to August 2015 when I moved to Austin. I was forced into a naturally uncomfortable position (personally) of living in a new city and being unemployed. Jon was quietly but persistently whispering in my ear, telling me that it was the perfect time for me to start my own business, but I still wasn’t mentally or emotionally prepared to walk into the “unsafe zone”. So, I naturally spent my time looking online and applying to jobs. I wanted to find another safe job that would make me feel content. I had a plan for my life but it seemed that my life had another plan for me. Door after door was closed on me which tested my faith and mental strength over the course of a few months. I didn’t understand why this was happening to me at the time but now, of course, I do.

After those few months of rejection, I took a part-time job as the Dietitian for People’s RX, a local wellness pharmacy in Austin. I did not like the job (in fact I was miserable there!) but as fate would have it, it is where I met Nicole, my current business partner and the other Co-Founder of Ladybird Provisions. She is a drugless practitioner (among other things) who started advising her clients years ago to add grass-fed butter and coconut oil to their morning cup of coffee. She put these fat bombs in a mold so it was easy to add to hot coffee and forget about it. I did my own research on the Butter Coffee phenomenon and was overwhelmed with its multitude of health benefits but underwhelmed with the process of making it. People NEED something fast, easy and healthy in the morning that they don’t have to think about, right? I went to bed that night thinking about this and couldn’t sleep. I got my first “Ah Ha” moment that night and this fire inside me that said “THIS could be a business and it is something that I think I can do”! I couldn’t wait for the morning to tell Jon what I was thinking and that I wanted to start a business making Coffee Bombs- the first pre-made Butter Coffee additive (with protein) on the market. I went to Nicole and told her that I thought we could make a business out of this idea and she was on board! Together, we started playing with recipes, analyzing the nutritional panel and sourcing ingredients accordingly. The more we practiced and perfected the recipes, the more serious and excited I became. I quit working at People’s and decided to dedicate all of my time to Ladybird. Best. Decision. Ever.

Obstacles

Oh man! There were so many. I had finally found something that I was passionate and excited about and felt as though it was just meant to be. But, having a great idea and creating a business were two entirely different things so I had a lot to figure out. I’ve never been in the Consumer Packaged Goods (CPG) world before so I had to learn everything on the fly. Like how to form a company, name it, trademark it, research commercial kitchen space, health permits, cost analysis, ingredient sourcing, branding, packaging, logos, insurance, marketing, social media, finances, getting into stores (that was/is a BIG one) and the list goes on, and on, and on…. As daunting as all of this was, I was still having fun and enjoying the work I was doing and how much I was learning. And, for the first time in my professional career, the amount of work I put into Ladybird directly amounted to the productivity of the business. Figuring out how to grow is the next step. One with a whole new set of challenges to figure out and overcome. :) 

What motivates you?

Fear. In all of this, I have realized that fear is a huge motivator for me. I want to show Fear that I can overcome it and that it won’t keep me down. Fear is such an inhibitor and stops so many talented, motivated people from reaching for their dreams (me included). I’ve overcome some of my fear-based obstacles but many are still there and surly more are still to come. Fear is a constant challenge to overcome but certainly, for me, a motivator to keep going for it, whatever “it” may be.

Which living person do you admire?

There are many people that I admire but none that I appreciate more than my mom, Patrizia. Like I mentioned before, she moved to the United States from Italy when she was just 22 years old to follow her dreams. She started off in New York where she became a Nanny and learned how to speak English. Then ended up in San Antonio, TX where she met my dad. She put herself through art school and has spent her entire life dedicated to her own emotional and spiritual growth and to helping others. She is a healer, a yoga teacher, an artist, a wife and an amazing mom. <3

What is your most marked characteristic?

I really love people. I have the ability to accept most people for who they are and where they are in the moment- even if it is not who I would want to be or where I would like to go. I try to appreciate everyone for their individual strengths rather than focus on their weaknesses. I guess you could say that I tend to see the best in people (for the most part anyway).

What is your motto?

Keep Truckin’. Life throws you curve balls and tests your dedication to the path that leads to your highest potential. Keep truckin’ when things get tough and have faith. It always works out if you let go. :) 

What are some things that you are proud to have accomplished?

I am proud that I had faith and overcame my fear and started Ladybird. It was a HUGE step for me and something that I know had a profound impact on my psyche and confidence (even if I’m not totally sure exactly how).

I am also proud to have such a wonderful husband and great group of friends who I couldn’t imagine living without. Their support through this and the crazy rollercoaster we call life have been invaluable.

I am proud that I care about myself enough to eat right, exercise and sleep. Well, most of the time. :) 

What are some hopes you have for your future?

I want to continue to grow emotionally and spiritually. I want my business to grow too, of course, but that’s not my entire focus. I think it’s important to work hard for what you want and even harder to keep what you already have. Without my friends, my husband and my health, there would be no business to work on.

Jon and I are also expecting our first baby in May, 2017. It is such an amazing and special time and the perfect opportunity to create something that I can be proud to tell this amazing child that is joining this world and our family in May.

What’s one piece of advice you’d give to women who are about to embark on the journey you are on?

Go for it! Don’t let fear hold you back, let it motivate you to move forward. Make a plan, be prepared and go for it! Keep truckin’ when it gets hard. You will never know what could’ve been if you never tried.

Good luck out there!


Find Sarah and Coffee Bombs here! 

Ladybird Provisions / Instagram / Facebook

 


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Hi friend!

I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.

One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.

The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.

If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.

Nice to meet you!

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Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!



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Confidence + Joy Weekly Guide

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The Como Mamas

Originally published on 10-23-13

Sometime in mid-March, I was working at ACL and SXSW acts were rolling through the venue.  The ticket for this particular night read, Soul Review. I thought, “Cool. I like soul music.” And I had a glimmer of hope that Justin Timberlake would swing by.  

At 8pm when the house lights went down the venue only had about 100 people in it.  It was a meager start to the night as the venue fits about 2700 music lovers. As I surveyed the crowd I thought, “Maybe Prince is playing down the street or something.”

I scanned the acts on the ticket and since I hadn’t heard of any of them, I didn’t pay much attention.  As ACL spans four floors I spent a lot of my time running around chatting and checking with staff on each floor. As I was running around my boss, Tom asked “Have you been inside the venue yet? You’re going to love the act on stage.” As soon as I found a good breaking point I made my way inside the venue and was immediately blown away.

The room was dark and cold and filled with the unforgettable voices of The Como Mamas. As I surveyed the stage I thought, “Only three ladies, no instruments?”  I had heard similar sounds from movie soundtracks before, but never in person. The group is made up of three lifelong Gospel singers from the small town of Como, Mississippi, and they were magnificent.  Their voices cut straight through the fluff and went directly to my bones.  Their voices were gripping. I was mesmerized. I inched my way toward the front of the stage and got lost in their voices. I took photos and videos but nothing compared to the real thing.

When their set was over and the crowd of what was now 200 people had finished applauding, I decided to make good use of my all access pass and go backstage to tell them how awesome they were.

I walked straight up to my favorite of the three singers, Ms. Ester Mae, and I introduced myself. “Hello, my name is Catia and I work here.  I just wanted to tell you how powerful and impactful your performance was. Listening to your voices is very moving. Good luck with…” I thought it was be a quick congratulations and I’d be on my way. But before I turned away she grabbed my hands in hers.

We were outside her dressing room and folks were hurriedly working getting ready for the next band, but somehow all that faded away and I felt connected.  I didn’t yet know what she was going to say, but I knew that I was going to pay attention.

My small soft hands sat in her encompassing rough hands.  Her hands felt like they had been productive for decades. She was tall and was of bigger build and dressed in her Sunday best. Her long corn rows were pulled back in a ponytail and she was smiling so big I could see her gold capped teeth. No one would have questioned her being backstage but she was wearing her artist badge proudly.

Once my hands were in hers and our eyes locked she said, “Thank you so much for that. You know, I’m 62. They came into my church and discovered me 4 years ago. All my life I’ve been singing in the church, for the church and just now, my dreams are coming true. Tomorrow, they are taking me on a plane to New Orleans!”  She was beaming. Ms. Ester continued, “I’ve been praying my whole life to God. You just keep working hard for what you want. Don’t lose faith in yourself or in God. When you’re ready, your dreams will find their way to you. Don’t be afraid of hard work.”

I was blown away by her words of wisdom. I knew that this was not an ordinary occurrence.

Ms. Ester definitely looked like she could cook a southern meal and give a great hug. And since we weren’t near a kitchen, I asked if I could give her a hug and she agreed.  It was such a mama bear hug.  I could feel her love even though she didn’t know me from Adam.

Did she know Guapo and I were about to hit a rocky patch? Did she know I was going to jump into writing full time? Did she know that I was training for a marathon? Did she know I was working two jobs and was really tired? There were so many balls in the air; I had no clue how life was going to be come May.  How did she know I would need to hear her words?  She didn’t, but God did.  

God sent her to me to say, “Keep your head down, work hard and don’t lose faith.” The words, “I’m 62 and I’m just walking into my dream,” pop into my thoughts when I get impatient.

There are signs all around and they come to us in different packages. The universe is constantly talking to us, guiding us along. However, the signs from the universe won’t always be obvious, most times, they’ll be subtle.  We have to be open and aware enough to receive them. We have to have open hearts, open minds and be quiet enough within ourselves to notice the messages.   

If we are constantly numbing ourselves out with food, alcohol or even activity we will have a hard time reading the signs along the way, if we see them at all. James Earl Jones is not going to show up at our doors telling us what our next move should be, neither is the Wizard of Oz.

Some days a door will open and a door will close and that’s as much change that will happen. Some days there may be a road block along the way redirecting us, and some days the universe may send us Ms. Ester. Most times the signs are so small that we may not even give them any significance, but they are there. Pay attention.

Justin Timberlake was a no show that night, but I got something much better, a hug from Ms. Ester and a message from God.

Ms. Ester, may you continue to touch people’s souls the way you touched mine.

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Words + Thoughts live

Originally published on 9-11-13

Words are everywhere. They come at as us from the TV, from the newspaper and from the radio. Media is just one medium, but there are countless others. Day to day interactions with family and friends and co-workers can be just as impactful.  Over the years I have learned to be more discerning about the words I use and about the words that I let into my space, and it’s my days and nights so much happier.

Words and thoughts from TV

When Guapo and I started dating I avoided watching TV or movies where people were mean or unkind to each other. I started avoiding those subjects because I never wanted the following questions to come up, “Would you ever do that?” or “Have you ever…?” or “What would you do if…?” I didn’t want that junk, albeit fictional, entering into my subconscious, his, or ours. So we watched a lot of college football, comedy shows and happy romantic comedies. Finished were the days of “This is 40” or “The Five Year Engagement.” As funny as those types of movies seem, they’re simply negative wrapped in funny.

You’d think that when he’s not home, I’d turn it back to Real Housewives, right? Wrong. After one year of not being a regular viewer, I just can’t handle it anymore. Their voices sound like nails on chalkboard to me. I can literally feel their vile language invading my space. There are countless shows on TV where people are just down right mean to each other, there’s no value in watching it. Most times it’s like watching venom spew back and forth across the screen. “You’re a bitch! No, you’re a bitch!” This sounds extreme, I know. But once you start paying attention to how you feel AFTER you’ve finished watching an E! Entertainment News marathon, you’ll realize, it’s indifferent at best.

The other day we went to go see Woody Allen’s, Blue Jasmine. I was so pumped. I love a good movie with eye candy to boot! Forty five minutes in, I realized it was a downer! The characters were heavy and rude. I thought, “Do we stay and get our 20 bucks worth, or do we leave?” I tapped Guapo on the shoulder and he knew, he could feel it too. We left and were eating at one of our favorite hippie restaurants in no time. See ya later, Woody!

Words and thoughts from other people

About a month ago I walked into a boot repair shop in West Texas, and the owner, a lady in her mid-40s, was posted up behind a display counter.  She greeted me and quickly proceeded to talk about being financially strapped and horses being slaughtered.  She was clear in communicating to me just how much the world owed her. I thought, “Woah, lady. This is not the way to get me to come back here.”

There was a dark grey cloud looming over the boot shop and her negative words and vibe seemed to stick everywhere, like hot gum melted to the bottom of your shoe. I couldn’t get out of there fast enough. “Thanks for the chat, see you …never.”

If someone’s talking about icky things, I try my best to exit as quickly as possible. If I can’t exit, I try to change the subject. There’s no added value to my life (or to theirs) if I’m listening to someone rehash how much paying taxes sucks or how much their ex-boyfriend sucks. I prefer the sunnier side of memory lane.

Our words and thoughts

We tell ourselves some crazy stuff. We say out loud about ourselves what we would never say about our friends. It’s like we expect ourselves to be a glossed up version of a woman. We are to have the brilliance of Tina Fey, the hotness of Beyonce, the tenderness of a pre-school teacher, oh yeah and after dark the fierceness of Rihanna. Are you kidding me? No. We (me included) can be cray, cray!

Yesterday I joked, “I haven’t gone to the grocery store! I’m not a good wife.” Or a few months ago as thoughts were bubbling up inside of me and I was resisting I said, “Maybe I’m not a good writer. Maybe I just wasn’t meant to be a writer.” Or, “I know that the pork chops I cooked for dinner aren’t the greatest, they’ll be better next time.” Or the classic, “She’s so pretty; she’s so much prettier than me.”

Thankfully, in my house, comments like that are usually cut off at the knees.  “Don’t joke about that, you’re a great wife,” or “Stop. You are a good writer, but you are on a learning path,” or “There’s no self-hate in this house, we don’t allow it.” Dang! Even when I use self-deprecating humor to be funny, I get shut down! My house is better off that way.

The more we use these words, the more we tell ourselves that we are not enough, the worse off we are. Have you ever noticed that when you don’t weigh yourself every morning and you don’t obsess about the .5 pounds you’ve gained, you’re much happier (and just as hot!)

Words and thoughts are things. Be conscious of the words you use and the energy you are putting out there. Are you a glass half full kind of person, or are you a glass half empty kind of person, or are you a… gosh I wish I had a better glass kind of person? What message are your words and actions sending?

Be a positive force in the world and value your life enough to only surround yourself with the like. 

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