Courage to Become | Lisa Jauregui
I'm proud I stayed course and followed my passion - in all the forms it took over the years - from working with clients to starting a YouTube Channel. At the time I had no idea or grand plan that it would lead to what we are doing today with BK Beauty, but since launching last year, my husband has been able to join me now full time. We designed a life, that would have felt like a dream years ago - in terms of passion for our work, and being able to also prioritize family.
A quick note about The Courage to Become Series and today’s, featured woman.
Hi! Catia here. I am delighted to bring you Season 4 of The Courage to Become! I ask women I admire to share a behind the scenes view of their becoming. We often see the result but aren’t privy to the through, to the transformation. And the through is where all the magic happens. The story you are about to read will buoy you with hope and encouragement. Being a woman is not easy, but damn, if it can be magical. There are inspirational women everywhere, and Lisa is one of them.
Lisa is graceful and kind and a true powerhouse. I watch her from afar and she absolutely inspires me to be softer and more powerful at the same time. She has taken her passion, beauty, and grown it into a business all while rooting it in kindness. Please welcome, Lisa.
Tell us a little bit about yourself:
I am a mom to two girls, and my husband and I own a beauty brand, BK Beauty. My brand evolved from a passion I've always had for makeup artistry. Working at a makeup counter in college, lead to having always having that makeup artistry in my life in all sorts of ways. For years I had a wedding makeup business as a side job to my full-time job in Advertising. I'd work M-F in advertising, and work weekends doing wedding makeup. After having my second daughter, I started to come to terms with needing to retire from the wedding business. While I loved the work and my clients, the schedule of having every weekend booked and away from family was wearing me down. I started making videos teaching women about makeup and uploading them to YouTube to still practice my passion. Five years later, that would lead to launching BK Beauty. Besides YouTube and BK Beauty, I enjoy fitness and immersing myself in self-discovery and self-improvement content.
What was one thing you always dreamt of doing, were afraid to do, but did anyway?
I'd have to say starting my brand. I remember looking into starting a brand when I was a makeup artist before I was on YouTube or had any community (I prefer this over "followers") :) There is a lot that goes behind starting a company. I am so fortunate that my husband supported this dream of mine and runs the business parts that are not my areas of interest or knowledge.
How did it feel getting started?
It was exciting and scary. We are 100% self-funded, so making that initial investment to place our first purchase order was terrifying! As you get further along, you start to realize the additional expenses that arise that you didn't even consider when you started. Our initial investment quickly doubled as we began to source everything we would need to operate fully. The process was long, but exciting. It was gratifying seeing my product come to life! After we launched and started to get customer feedback, that was scary too. You hope your customers love your product as much as you do.
Tell us about some of the obstacles you faced when you started BK Beauty?
Oh gosh, so many obstacles when we started. The first would be finding a partner and manufacturer that would work with us. After sampling about a dozen, we finally found ours. We launched out of our home, and the first three months of our business, our house looked like a warehouse shipping facility. We had no intention of renting a space or hiring anyone immediately because we thought we could manage it ourselves. After a few months of juggling the kids, my YouTube Channel, and BK Beauty, we decided we needed a space and to make our first hire. We also learned that timelines never run as planned initially, and having the patience to get it exactly right is more important than rushing the process.
What motivates you to grow BK Beauty?
We've been able to use BK Beauty as a vehicle to give back in ways we never could do personally. That is something I am proud of. The community of women around the world that have supported me on YouTube motivates and inspires me. The letters, emails, and comments I receive are so rewarding. My daughters also motivate me. I hope they see the passion and hard work in me and that one day, that helps shape them into having the courage to follow their dreams.
Which living person do you most admire?
I admire Kendra Scott because she's an incredible example of an entrepreneur who has built an incredibly successful brand. She reinvented her brand and business and sustained the growth longterm, but more importantly, she uses the success of her brand to give back in significant ways. Mentorship and philanthropy is a core part of who she is. I admire that. I look at the work she is doing in communities through her brand's success, and I am inspired to follow.
Which talent would you most like to have?
Dance! I so wish I could dance! I mean REALLY dance... not just act a fool at a wedding.. but the kind of dance you see on Instagram. :)
What is your most marked characteristic?
Hmmm... I would have to say empathic if that is a characteristic? I have always been someone who takes on others' feelings. In a lot of ways, I think that is a positive characteristic. Forgiveness and giving the benefit of the doubt are two things I am quick to give. I love deeply, and I want to be loved deeply. In other ways, it's something I have to manage and balance. It can cause anxiety, self-doubt, and trouble identifying important boundaries for self-love and protection. This is something I only recently am starting to realize and work on.
What is your motto? A message that motivates you or helps you along?
If you are uncomfortable, you are growing. Listen to your instincts; they are always right.
What are some things you are proud to have accomplished?
My girls are what I am most proud of. Not sure if that qualifies as an accomplishment, but I am proud of their hearts. They are kind, loving, compassionate, and caring. They love animals, which I think says a lot about their heart. :) That makes me proud. Professionally I am proud that I turned a passion into a business that my husband and I now work together. To be honest, I spent my 20s not knowing what I wanted to be professionally. I always loved makeup but had this idea that I needed to go to college and get a "real" job after. I worked in Advertising for a few years. I am grateful for that experience because it validated that makeup was my true passion and that having a "real" job and a good paycheck wasn't truly fulfilling. It wasn't leading to happiness. I'm proud I stayed the course of following that passion in all the forms it took over the years from working with clients to starting a YouTube Channel. At the time, I had no idea or no grand plan that it would lead to what we are doing today with BK Beauty, but since launching last year, my husband has been able to join me now full time. We designed a life that would have felt like a dream years ago in terms of passion for our work and being able also to prioritize family.
What keeps you going when you feel like you are knee-deep in the mud?
When I feel overwhelmed, a long run and a good Tony Robbins talk will get me out of it—also disconnecting a bit. I have to disconnect when I feel that way. It's tough because social media is a big part of my job, but I always want to show up authentic and honest. And sometimes, the truth is I need some space to recenter.
What's one piece of advice you'd give to women who are about to embark on the journey you are on?
Be patient, and stay true to your mission and your brand. Build community by showing up and offering real value. Be honest with that community, serve them.
Lisa J is a mama, wife, and all-around amazing woman. She is the founder of BK Beauty.
Driven by a passion for beauty and mission of kindness, BK Beauty creates makeup products and tools that offer a luxurious feel with flawless performance.
BK Beauty helps make application effortless and inspires creativity while celebrating beauty inside and out. With every purchase, a donation is made to inspire
kindness.
You can shop BK Beauty and connect with Lisa at:
YouTube: lisajmakeup // Instagram: @lisajmakeup //Facebook: LisaJMakeup
BK Beauty // Instagram: BK Beauty
Hi friend!
Hi friend!
Welcome to Bright Light.
I'm Catia, a woman, wife, mama, sister, friend, daughter -- you know -- I wear a million hats just like you.
Here at Bright Light, I help parents worldwide enjoy their lives and enjoy their kids.
Family life can be beautiful, but it's not easy. A day in a family can be filled with heartache, guilt, hugs, crying, laughing, and rushing from one place to another.
I help parents create the home life they've always wanted and an environment that feels good for everyone. I teach parents how to strengthen their marriages and relationships with their children.
I believe in the power of parents and families to support and encourage each family member and then take that energy and make the world a better place.
You have the strength to break behavioral patterns, heal intergenerational trauma, and nurture your family in the way you have always wanted to.
To each session, I bring my training as a Certified Conscious Coach, my graduate studies in Marriage and Family Therapy, and my decade-long career as an author and keynote speaker. My approach is multi-cultural, grounded in research and my own experience as the mama of two young girls.
If I could choose ten words that best describe me, I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.
Nice to meet you!
Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!
Monthly Guide
Shine your brightest,
Leaving a Legacy
The word legacy is pretty loaded. Will you have mattered? Will other people think you mattered?
How will I be remembered? Will my life have mattered? Will people care when I'm gone? What will they remember most about me?
Most of us think about our "legacy" every now and then.
When it all shakes out, how will it turn out?
--
A few weeks ago Alexandra and I made the trip from Panama to the US. She, as per usual, was chatty and friendly. "Hi, I'm Alezzandra (she can't quite pronounce the "x" yet), what's your name? Oh, that's a pretty name." She acknowledged people, hugged them, and wished them well. In the airplane aisles, airport bathrooms, everywhere!
On our way from Panama to Houston she came across a man in his 70s. She introduced her self, asked him about his day, hugged his leg and went on her way. (We are working on asking permission before we hug ;) )
We walked to baggage claim and that gentleman in his 70s came up to me and said, "I hope I don't offend you, but I'd like to give you $20.00. Maybe you can buy your daughter some treats or a toy. She has really touched my heart and I just want to say thank you."
I wasn't offended at all and offered something else. I said, "Why don't you write her a note? You can send it to me via email and I will save it for her. (Guapo and I have made email addresses for the girls and we send them notes from time to time.)" I said, "When's she's older, she'll be able to value it.” He agreed, we exchanges niceties and we went our separate ways.
A few days later, he sent this note.
"hello Alexandra, remember me? George. thank you for your presence. i was truly surprised by a very special gift from God. yes, a four year old child named Alexandra introduced herself as we walked towards the customs immigration check point inside the houston intercontinental airport.
in today's society, we are always on guard from the fear of the evil's presence. but you Alexandra gave me a moment of peace. everything in relation to fear fell apart at the moment of your presence. to me, this is more valuable than anything i could ever imagine.
you reminded me of my reason to live. God wants us to share love. that very special moment in your presence was a God given gift for me through you. continue making a difference in this world. continue being a light from heaven in our hearts. you already have victory in the palms of your hands. sincerely, george"
---
Alexandra did that. Kindness did that. Love did that.
Alexandra is 4 and has already started leaving her legacy. A legacy of presence, kindness and love. A legacy that includes SEEING people and acknowledging them.
It doesn't take money or power or fame to leave a legacy.
So if you're wondering if you matter. You do. If you're wondering if people will miss you. They will. If you're wondering how you can leave a greater impact on this world, LOVE MORE. Really look at people, acknowledge them, love them fully and set them free to be ALL of who they are.
LEGACY = LOVE.
Who do you feel in your heart? Who do you carry around with you? If they are still with us on this earth, do they know you carry them with you? Wouldn't it be nice to send them a note and let them know how much they have made a difference in your life?
I want you to know that you matter and that your legacy need not be defined by professional accomplishments. Your legacy can be defined by love.
Hi friend!
I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.
One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.
The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.
If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.
Nice to meet you!
Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!
Confidence + Joy Weekly Guide
Shine your brightest,
The Courage to Become | Amy Wolff
My Courage of Becoming Grey || Essay by: Amy Wolff
My whole life I've craved security, comfort, safety, and predictability.
When I was young, my parents gave me an allowance with the clear expectation that I would give 10% to charity and put 10% into savings. The rest I could spend on whatever my heart desired (probably Polly Pockets). But every month I gave 10% away and hoarded the rest into savings. That's right, as a kid I opted out of 'fun' spending. I chose security.
Which also explains why I see things as black-and-white. Clear right and wrong. Neat and predictable. In my teens years this kept me out of a lot of trouble (you’re welcome, Mom and Dad!). As a rule-follower with an active Christian faith, boundaries were comforting, not restricting. I learned to easily navigate life within the walls of my morality.
But unfortunately walls that keep you safe also keep you isolated.
Over the last few years I’ve felt overwhelmingly defensive and misunderstood (particularly while scrolling through my social media feeds). I’ve been easily offended, often irritated, and if I were being honest, quick to judge. I’m surprised I don’t have permanent damage from all the eye-rolling I’ve done at articles, comments, or at headlines from particular news sources.
That’s what happens when you build walls; everyone on the outside becomes the unrelatable unreasonable other.
Surely this wasn’t loving my neighbors well - picking sides, shouting from soap boxes, and devaluing perspectives and opinions when they didn’t align with my own. It was exhausting and felt rotten. Something had to change, and it wasn’t the others. It was me.
This is my story of becoming grey.
I remember the moment the transformation started. Several years ago I was sitting on my bed scrolling through Facebook when I saw a friend share a video of two men, both gay, speaking at a Christian university. One was arguing that gay marriage is not in violation of God’s will. The other was arguing that acting on his sexual desires was in violation.
What amazed me was the respect these men had for each other. They were on opposing ends of a divisive and deeply personal issue and yet they still honored one another. Their talk included practical ideas of engaging in difficult conversations with people who disagree with you.
When the video ended, I sat there bewildered. Courage stirred.
That’s the day I started my journey of empathy - to understand and sincerely care about the others.
Shortly after committing to the journey, I met Lindsey, Missy and Patrick.
Lindsey: When the Black Lives Matter movement began, I decided that having an informed opinion on the issue required me, a white woman, to ask a person of color about their experiences and feelings. I looked around my friend group: there was none. I looked around my church: none. My community: none. So when I got into an Uber downtown Seattle on a work trip and noticed my driver was black, I asked if he’d be willing to share his perspective with me. It was brief but meaningful.
Eventually a more thorough, and to be honest more difficult, conversation happened with my new beautiful black friend, Lindsey, over dinner. I’m deeply grateful for her patience as she walked me through every hot-topic of racial tension (oh yes, hello white privilege). Because of this conversation over 6 months ago, I am slower to form opinions reading the news, more aware of my words and unconscious biases, and I’m less defensive.
Lindsey is not other.
Missy: Hard conversations continue, just yesterday in fact. I met a new friend Missy downtown Portland for lunch where much of our conversation was about abortion. She is pro-choice. I am pro-life. What does courage and empathy look like for us? We sat and listened to one another, even when it was hard. We asked questions out of sincere concern and curiosity.
When she chose empathy, she saw that I’m not a crazy conservative devaluing the heavy emotions and decisions of a woman with an unplanned pregnancy. I’m trying to protect a child’s right to live, as if it was outside the womb. When I chose empathy, I saw that Missy was not a crazy child-killer but a woman who deeply empathizes with the anguish of others – including women who are often denied critical medical care at pro-life institutions. In the end, she still protests and I still mourn lost babies but we will not villainize each other.
Missy is not other.
Patrick: All these conversations wouldn’t have happened if I hadn’t met Patrick in October of 2016. I was referred to Patrick after I had an uncomfortable experience with a client (I didn’t know what pronoun to use because I couldn’t identify their gender). Patrick was highly educated on the topics of sexuality and gender so we met for a quick meeting in a quaint coffee shop (it’s Portland, after all). Thirty minutes into our conversation, Patrick told me he was gender queer. I didn’t know what that meant so awkwardly, yet sincerely, I asked him. He was specific. He was patient. He was honest. Then he sought to understand me.
While the conversation was insightful, it was something Patrick said right before we left that struck me.
We have solidarity.
He explained, my challenge to be an authentic Bible-believing Christ-follower in liberal Portland was similar to his challenge to be authentically gender queer in a world that didn’t hold space for him. We’ve both felt misunderstood. We’ve both felt judged. But more importantly, we both share humanity and the deep desire to be loved and heard.
Solidarity.
We are more similar than we are different.
Patrick is not other.
This has been my anthem as I wade into new uncomfortable conversations. When I’m tempted to feel flustered or get defensive, I’m reminded that deep down, we want the same things. We want to be loved. We want to be safe. We want to be understood. We want to belong.
I confess, I still prefer things cut and dry. There are still non-negotiable black-and-white areas in my life, like my belief in God. Honoring Him is still my life-pursuit. But on specific issues, I was afraid that loving well meant compromising my beliefs. Or vice-versa, that being devoted to beliefs meant that I couldn’t generously love people who believed and lived differently. But I was wrong.
I have found that there are very few things that are black-and-white.
Most of life exists in the messy undefined middle, where there are diverse experiences, different perspectives, and deep emotions. This journey of becoming grey has been incredibly insightful and liberating for me. I’m not mad every time I open Facebook (it’s a modern-day miracle!).
It’s not comfortable. It’s not safe. It’s not predictable. It requires courage to engage when it would be so much easier to stay within our familiar walls with agreeable people. But we can do hard things.
Instead of judging others, we can choose solidarity.
We can lean into the grey together.
Essay by: Amy Wolff
Connect with Amy on her blog and at her passion project - Don't Give Up Signs Movement.
Hi friend!
I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.
One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.
The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.
If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.
Nice to meet you!
Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!
Confidence + Joy Weekly Guide
The Courage to Become | Dala Thomas McDevitt
“If you can’t tolerate critics, don’t do anything new or interesting” –Jeff Bezos.
I had done everything I was supposed to. Graduated high school with honors and got into the University of Texas at Austin. Responsibly worked throughout college and maintained a 3.8 GPA. Graduated in 4 years and got a job as a Labor & Delivery Nurse. Took out a lease on a Honda Civic, and began paying off the impressive student loan debt I had accrued in my pursuit of happiness. I hated Mondays and drank on Fridays, just like everyone else.
My life was cookie-cutter perfect on the outside, but inside there was an ever-present emotion of discontent and disconnect with “who” I was. Recently out of a bad relationship and living alone for the first time in my life, there was never a better time for a fresh start. With little idea about what was going to make me happier, I decided to eat healthier and workout, as these were seemingly the societal go-to’s to “feel better”. It’s always the small things that end up being the bravest and biggest steps to self-discovery.
When I cut out the crap food, I wasn’t so tired all the time. When I cut out the alcohol, I wasn’t so hungover each morning. When I started working out, it sparked a relationship with my body that wasn’t rooted in shame and self-consciousness. As my body healed, my mind was revitalized and suddenly filled with curiosity and creativity. Now willingly rising with the sun each morning, I increased my productive time by 30% and had to seek out new hobbies. Because health had been the catalyst to this awakening, I dove deeper into the subject.
Knowledge became my mentor, my body my subject, experimentation my best friend, and, interestingly, Instagram my medium of expression. I voraciously explored audiobooks, documentaries, articles, blogs, YouTube videos, anything that helped me learn more about the mind-body connection and how to enhance it. I shared my experiences through Instagram, becoming increasingly open and public about my journey, my trails, and my errors.
My acquisition of knowledge slowly engulfed previously unreachable beliefs of self-worth, self-love, mindfulness, meditation, revolutionary ideas of sexuality, and the overwhelming realization that love is most powerful of all.
I was happier, healthier, more confident, and more positive than I had ever been in my life, so you can imagine my surprise when I began receiving more negativity from others than ever before.
I was told that my new comfortability with my body was slutty, that my fervor for health was an eating disorder, that my positive rhetoric was a guised cry for help, that my aversion to alcohol and junk food was seeded in obsessive vanity, that my new lotus tattoo was impulsive and self-destructive, and my new hair cut my Britney Spears meltdown moment. It was remarkable to see how many were threatened by my campaign to like myself.
How am I supposed to keep doing what is making me happy if my loved ones are telling me I’m in desperate need of help? Don’t they know me better than anyone? Shouldn’t I listen to them? Aren’t they just trying to help me?? The alienation I felt was profound.
As I submitted to the dark loneliness I perceived to be inevitable, I was shocked to find the loneliness was more of welcoming adventure. I was content to be alone because I, for the first time, enjoyed the company. I was okay exploring my next steps without the consultations and opinions of others because I didn’t feel I needed their approval anymore.
What a revelation! My name is Dala Thomas: I like myself, I trust myself, and I have within me the courage to become the very best and most loving woman I can be.
I used social media and devoted myself to disseminating ideas of positive body image and self-love, to the creation of meal plans and workout programs to guide others in improving health, and to online coaching so that perhaps I could help other alienated women feel safe and supported.
I began to live differently, to dress differently, to carry myself differently and to speak of myself differently as the joy I felt impregnated all facets of my life. I was bursting with affection and inspiration, and knew that I was never hurting anyone else despite what problems some took up with my new lifestyle.
I had finally learned how to share my light with the world, and it was this light that found Sean and brought him to me.
Strangers on social media became my closest allies. They did not ever know the “before” Dala, only the one they saw in front of them and therefore had no inherent aversion to my transformation. The only difference between these humans and the ones originally in my life was that they did not have to endure or understand change.
As a year came and went, I saw friends and family re-enter my life when the danger they purported disintegrated to a faint illusion. I thought accepting them again after so long would be difficult, but there was now so much peace in my life that forgiveness was second nature.
The most challenging part of my journey was finding the courage to become something other than what my closest friends and family already knew me as. People will warn you not to embark on a new journey, but only because they cannot yet see your destination, and fear is the most powerful motivator of all. Your path may go against the grain of your peers, but that not does mean it is wrong. The road to self-discovery may at times be lonely, but it is better to know yourself than to know a hundred others. Act in love, and you will never be lost.
This self-realized, joyful, life-giving women is what I had to find the courage to become. The “what” is not important here; we all can and should become thousands of different things. Courage itself is the vital ingredient, giving life to your dreams and a blind eye to doubt. Muster the courage to get to know yourself, and you will find your “what”. Then share it with the world and realize the true potential of how beautiful you can be.
Dala is partnering with Kendra Scott on September 6th. Kendra Scott is giving back %20 of proceeds to Hospitals! I will be there, Dala will be there and so will other amazing women. We'd love to see you there!
Kendra Scott - September 6th - 6-8pm - South Congress Location - Austin, Texas
If you'd like to keep up with Dala, and why wouldn't you? She is seriously so uplifting and empowering - find her on Instagram or on her web site. Side note - I am a student of her Booty Program - and IT WORKS! (Not sponsored - just genuinely enthusiastic) :)
Hi friend!
I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.
One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.
The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.
If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.
Nice to meet you!
Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!
Confidence + Joy Weekly Guide
The Courage to Become | Ginna Mares Villarreal
The Courage to Trust the Final Outcome
Hello All! I want to start off by thanking my sweet friend Catia for letting me be a part of her blog! I remember meeting her for the first time at my salon a while back and when she left I just sat there telling my stylist, she has to be one of the most genuine kind-hearted people I know, but by reading her blog I’m sure you already know that! I love meeting people that leave me with a smile.
My name is Ginna Villarreal and I am a blogger, wardrobe stylist, owner of The Dry Room salon, By Maxwell luxury boutique, owner of a social media company as well as a property tax business but most of all a wife and mother to two crazy little toddlers!
It’s not every day that I type out what I do because just thinking about it is exhausting and I just “do what I gotta do” day in and day out without thinking of the madness! I must get that from my mama.
I was raised in a single-parent home and I saw my mom hustle and grind relentlessly every single day to provide for my brother and I. She was a teacher in my early childhood days and around junior high she would get up and work all day and do night school while getting her Master’s degree.
I remember my brother dividing up the house chores in the evening while my mom went to school. He would say “you make the sandwiches and I’ll do the mac n’ cheese,” we didn’t want her worrying about us.
Later on she went on to get her PhD and we look back at those times and I can’t ever remember her complaining or stressing. She just did her thing.
I could use a little more of her patience, but she sure did show me what it was to get things done.
One thing I was afraid of doing but did anyway was….
One thing I was afraid of doing before owning The Dry Room & By Maxwell was trusting the process of a bigger plan.
All my life I have been a God fearing woman and I knew that I was destined for something….I couldn’t put my finger on it but I knew God had something in store for me that not even I would be prepared for.
After getting married & opening up one of my first businesses I remember thinking “there has got to be more than this”. This business is great, I have amazing clients but I’m missing something. Something isn’t feeding my soul.
An opportunity opened up at our local Boys & Girls Club and I told my husband, it doesn’t pay much, I’m not doing it for the money I’m doing it because I believe there’s a child or two whose life I may touch and I’m applying!
I worked at the Boys & Girls Club for two years and it was one of the most rewarding jobs I have ever had. I mentored our staff, and spoke to our kids about goals and hard work and achieving them. I let them know that they didn’t have to be a statistic, and that they didn’t have to be a victim of their circumstance.
After all, I knew what it was like to come from a single family home and have a father incarcerated. (By the way, I’m not quite sure people are aware of how many children’s parents are in the jail system in the RGV! It’s mind blowing, but we will save that for another day as my eyes get cloudy and a lump forms in my throat.)
After some time passed a Director position opened up. My getting the job was a given. I was next in line, I had done so much for the club, I along with our staff had just done an entire revamp of the club, and I couldn’t wait to get that call.
Well, the call never came.
I cried, I cried and cried. How could this happen!? It’s so strange that as I type this it feels like it was just yesterday, the pain was literally that bad. It was my husband who reminded me “Aren’t you the one who always says God is always working behind the scenes in your life. You did everything in your power and left that place better than you found it, maybe it’s time to move on.”
So I did. I moved on with a broken heart but like they always say, time helped me heal.
During my healing process, I immersed myself into my fashion blog. My Instagram and social media channels began to grow and companies started to take notice. I knew I was onto something when everyday was like Christmas. Packages of bows, blankets, dolls and clothing for Mia (our oldest daughter) and me were stuffed in our mailbox. Mia was one of the first little toddlers that the Kardashians sent clothing to -- and that was a total trip!
Later, local businesses began to contact me to handle their social media accounts and the business woman in me decided to take on clients! While doing so, I was still trying to find my next venture. What to do? I have always enjoyed making my own schedule, so I knew I would have to open another business to keep the freedom I loved so much!
I have always had a big-city mentality and loved big-city concepts so I told my husband I wanted to open a blow-dry bar and a boutique together. Blow dry bars were a hit in New York and Los Angeles and the good ‘ol Rio Grande Valley (The south most point in Texas) had not jumped on it yet! We went looking at locations, I was obsessed with the historic area of McAllen and Main Street. (Think historic buildings, paved sidewalks and quaint parks.) Finally, I found a corner location with a retro vibe feel, it was PERFECTION.
Lo and behold in the middle of getting a business plan together for my husband to take a look at, I get THAT call. My friend wanted me to help her with her public relations and social media for her new business, you guessed it…a blow dry bar…guess where?! YUP, in the exact same location 200 N. Main Street. It was bitter sweet.
She was an old childhood friend and I was more than happy to help her and her business partner out. I gave her advice, helped her some and we became closer than ever. So – no blow dry bar for me.
At the end of the next year that included a lot of prayer, she asked me to become a partner in her blow-dry bar business!
It was in THAT moment, I learned to trust the process.
God shut one door and gave me the desires of my heart. It was one of the most amazing things I have ever experienced.
We just rounded out our 3rd year of business, and this September, The Dry Room was voted McAllen’s Top 5 Businesses and exactly a month later, I opened up a luxury boutique with my husband and dear friends Cindy and Derek.
Since then, I have never questioned why things are they way they are or why they go down the way they do.
If I could give any advice to anyone who feels like they have had a door shut in their face, or have been told no – it would be – dream big, work really hard, pray even harder, and believe… the most beautiful things are in store.
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Essay by: Ginna Mares Villarreal
Guys, Ginna seriously is the hardest working lady in show biz!!
If you live in the RGV, make sure to visit her at The Dry Room and at By Maxwell.
And if you'd like to see Ginna and follow her fun life - check out her fashion blog at Ginna Villareal.
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Hi friend!
I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.
One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.
The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.
If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.
Nice to meet you!
Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!
Confidence + Joy Weekly Guide
The Courage to Become | Laura Morsman-Churchill
The Courage to Become a Business Owner + Enjoy it
Hey there! My name is Laura Morsman-Churchill, I created Laura Morsman Photography, my destination editorial photography company -- in 2013 when I first moved to Austin by total accident after years of working as a manager for Anthropologie! I am originally from Kansas City live in Austin, Texas with my music teacher husband John, and our two pups, Mr. Hitchens and Muffy!
Being the 2nd oldest child of 6 in my family, (with the youngest two currently 10 years old) many of my clients ask me how I can keep my calm in the middle of the chaos of working with so many people, and I always refer back to the incredibly beautiful circus living in a big family does to a person. You just go with the flow ;)
One thing I was afraid of doing but did anyway was….
Definitely starting my own business, but up until it happened, I had no idea that it was what I wanted to be doing!! I never had dreams of being an entrepreneur or a business owner. I went to college to become a child psychologist and art therapist, and left my senior year after a traumatic life event two semesters away from graduating. I honestly had no goal to be a photographer, and no clear direction with a career path. When people started asking me if I would photograph their families (after they saw me photograph my own big family), I just never said no, and now I'm here! It was definitely/honestly was a case of "fake it till you make it".
Getting started felt…
Absolutely crazy. I had been so conditioned to working a 40+ hour week, managing a team, setting monetary sales goal, with a bi-monthly paycheck and health insurance. When it came to the point where I grew to have each of my weekends taken up by photo shoots, my husband was absolutely the one responsible for pushing me past my comfort zone and finally stepping down as manager, to a part time employee, and finally taking my leave after almost 5 years with a company I truly loved.
My business wouldn't exist without that terrifying leap and definitely wouldn't have happened if my husband hadn't had been there to push me off the ledge of self-doubt.
Obstacles I faced getting started…
Oh man. Where to start. When I first started my photography business, I don't want to say that I didn't have confidence, I feel like that was one thing I did have because I didn't intend to be a photographer at all! With that, if I ever did get a push back or even just a question from a potential client about my prices, ideas, location options, I shrank on the inside.
Learning how to stand by what I was offering was one of the hardest details for me but once I got it, and knew that what I was offering was valuable, that was such a great area of growth that shifted my entire business. Dividing my actual worth and my business has been an incredibly hard but extremely powerful journey for me.
I am motivated by…
My love for people motivates me to keep photographing them. Knowing the intricacy and quickness of life keeps my mind desiring to document it as much as I can.
The most pivotal moment in my life to date was my closest friend suddenly passing away when I was 18. I had taken a photo of him hours before he was killed, and realizing how important that moment caught in time was to me, I think of how people view their loved ones, and I want to capture every ounce of spirit in my clients lives that I can.
We aren't promised anything in life, but we get into grooves where it feels as if we will have all that is around us forever. I do my best to document this world through the eyes of loving it so much, and then I give that viewpoint back to my clients. I love it so so much.
The living person I admire most is…
Without a doubt, it's Ellen DeGeneres. Despite the adversity she found herself in at the very start of her career, she persevered through the doubt and absolute judgement people put up against her best efforts and showed the world how to love, smile, and laugh, even amidst people's small mindedness or life's pains. Look at that shining, loving light of a person now and how many lives she has changed. She was always Ellen, and she knew that 100% without anyone's acceptance. It just took the world years to realize how much she had to share.
I would most like to have the talent to…
I would love to have the opposite of stage fright when it comes to singing!! My mom was an opera singer, and taught me the craft! I absolutely love LOVE singing... and in a former or future life, that would be what I'd be doing! One of these days you'll find me on a stage or at an outdoor venue singing a tune or two ;)
My most marked characteristic is…
I have been told often that I am very tolerant/patient. That totally makes me laugh though! I definitely go back to the whole large family bit. You can't be impatient when 5 people need dinner, want to play outside, are missing a shoe, trying to ride the dog like a horse, or need their seat belt buckled!
A motto I try to live by is…
As simple as it is, it's "Live and let live". In our life we always seem to wait for others to accept the way/path/route we've chosen before we accept it as OK for ourselves. Especially in a world where our lives are encouraged to be documented in portfolio form through social media and shown to the entire world essentially awaiting their approval. You do you and I'll do me, and let's just love each other through understanding, or if there isn't that, through acceptance and respect.
Some things I am proud to have accomplished are…
Hmm... That's hard to have an answer to! For me, my biggest accomplishments in my mind were emotional rather than career focused. My high school and college years were my toughest and some I almost didn't make it through. Accepting the recovery path after almost losing my life to anorexia and deciding to live past the pain in losing friends at an early age to me were things I never thought I could endure. I am still in awe of being on this side of those seasons and am more thankful than ever to be able to relate and walk with those going through the same experiences.
Some hopes I have for my future are…
I don't really know! It takes a lot for me to stay in the present. I love where I am, and if I could do this forever, I would! I am so happy with where this hustle has gotten me, I love my life. At this point, I get to travel to see my family, experience my youngest siblings growing up, and things keep getting better. I would love to photograph families, wedding and fashion all around the world. And I'm doing that! My hope for the future would be continued opportunities and continual expansion of where my photography finds itself!
One piece of advice I would give women about to embark on this journey is…
I talk about this all the time when people are approaching photography as a business, a blog, anything. You can't go into it with others’ opinions or acceptances being your compass or scale of your value or success. You go into something like this accepting success or failure with the same open arms, and also realizing that this isn't your only skill, your only value, or your only purpose. Someone asked me on a podcast interview if I had a plan B, and if I did, then I wasn't a real photographer. My answer was that if I didn't have a plan B, then I was shortchanging myself on my own abilities, because I am so much more than a photographer and if I needed to, I would totally dive into anything else I love doing!
The second part to this is the most important to me -- It's loving others and embracing their success despite your own. Your business shouldn't adjust your heart towards others, and if anything, it should stretch it. As hard as it is, try to nix competition and embrace encouragement.
If you tend to compare, put yourself down, and lose your steam when you are watching other's success -- don't watch others. If you find yourself feeling like a failure when you see others on Instagram seemingly soaring with their pursuits and business, do yourself a favor and shut that app OFF!
You do you, no one else can take that uniqueness away from you! Soon enough you'll see that your own ideas and the way you approach, brand, document your work will have its own personality since it isn't being squelched or influenced by people walking their own unique paths!
Essay by: Laura Morsman-Churchil
I am honored to know Laura, she is a gem of a person. Right?! Can't you just feel her peace. I think it's so powerful.
Run don't walk to Laura! You'll be glad you did!!!! She's based in Austin, but travels the country! Maybe she'll stop in your neck of the woods next!!
Hi friend!
I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.
One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.
The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.
If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.
Nice to meet you!
Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!
Confidence + Joy Weekly Guide
The Como Mamas
Originally published on 10-23-13
Sometime in mid-March, I was working at ACL and SXSW acts were rolling through the venue. The ticket for this particular night read, Soul Review. I thought, “Cool. I like soul music.” And I had a glimmer of hope that Justin Timberlake would swing by.
At 8pm when the house lights went down the venue only had about 100 people in it. It was a meager start to the night as the venue fits about 2700 music lovers. As I surveyed the crowd I thought, “Maybe Prince is playing down the street or something.”
I scanned the acts on the ticket and since I hadn’t heard of any of them, I didn’t pay much attention. As ACL spans four floors I spent a lot of my time running around chatting and checking with staff on each floor. As I was running around my boss, Tom asked “Have you been inside the venue yet? You’re going to love the act on stage.” As soon as I found a good breaking point I made my way inside the venue and was immediately blown away.
The room was dark and cold and filled with the unforgettable voices of The Como Mamas. As I surveyed the stage I thought, “Only three ladies, no instruments?” I had heard similar sounds from movie soundtracks before, but never in person. The group is made up of three lifelong Gospel singers from the small town of Como, Mississippi, and they were magnificent. Their voices cut straight through the fluff and went directly to my bones. Their voices were gripping. I was mesmerized. I inched my way toward the front of the stage and got lost in their voices. I took photos and videos but nothing compared to the real thing.
When their set was over and the crowd of what was now 200 people had finished applauding, I decided to make good use of my all access pass and go backstage to tell them how awesome they were.
I walked straight up to my favorite of the three singers, Ms. Ester Mae, and I introduced myself. “Hello, my name is Catia and I work here. I just wanted to tell you how powerful and impactful your performance was. Listening to your voices is very moving. Good luck with…” I thought it was be a quick congratulations and I’d be on my way. But before I turned away she grabbed my hands in hers.
We were outside her dressing room and folks were hurriedly working getting ready for the next band, but somehow all that faded away and I felt connected. I didn’t yet know what she was going to say, but I knew that I was going to pay attention.
My small soft hands sat in her encompassing rough hands. Her hands felt like they had been productive for decades. She was tall and was of bigger build and dressed in her Sunday best. Her long corn rows were pulled back in a ponytail and she was smiling so big I could see her gold capped teeth. No one would have questioned her being backstage but she was wearing her artist badge proudly.
Once my hands were in hers and our eyes locked she said, “Thank you so much for that. You know, I’m 62. They came into my church and discovered me 4 years ago. All my life I’ve been singing in the church, for the church and just now, my dreams are coming true. Tomorrow, they are taking me on a plane to New Orleans!” She was beaming. Ms. Ester continued, “I’ve been praying my whole life to God. You just keep working hard for what you want. Don’t lose faith in yourself or in God. When you’re ready, your dreams will find their way to you. Don’t be afraid of hard work.”
I was blown away by her words of wisdom. I knew that this was not an ordinary occurrence.
Ms. Ester definitely looked like she could cook a southern meal and give a great hug. And since we weren’t near a kitchen, I asked if I could give her a hug and she agreed. It was such a mama bear hug. I could feel her love even though she didn’t know me from Adam.
Did she know Guapo and I were about to hit a rocky patch? Did she know I was going to jump into writing full time? Did she know that I was training for a marathon? Did she know I was working two jobs and was really tired? There were so many balls in the air; I had no clue how life was going to be come May. How did she know I would need to hear her words? She didn’t, but God did.
God sent her to me to say, “Keep your head down, work hard and don’t lose faith.” The words, “I’m 62 and I’m just walking into my dream,” pop into my thoughts when I get impatient.
There are signs all around and they come to us in different packages. The universe is constantly talking to us, guiding us along. However, the signs from the universe won’t always be obvious, most times, they’ll be subtle. We have to be open and aware enough to receive them. We have to have open hearts, open minds and be quiet enough within ourselves to notice the messages.
If we are constantly numbing ourselves out with food, alcohol or even activity we will have a hard time reading the signs along the way, if we see them at all. James Earl Jones is not going to show up at our doors telling us what our next move should be, neither is the Wizard of Oz.
Some days a door will open and a door will close and that’s as much change that will happen. Some days there may be a road block along the way redirecting us, and some days the universe may send us Ms. Ester. Most times the signs are so small that we may not even give them any significance, but they are there. Pay attention.
Justin Timberlake was a no show that night, but I got something much better, a hug from Ms. Ester and a message from God.
Ms. Ester, may you continue to touch people’s souls the way you touched mine.
