The Courage to Become | Allison Mack

“You may not control all the events that happen to you, but you can decide not to be reduced by them.” ~ Maya Angelou

I love this quote. I live my life by this quote. When the opportunity to write about the “Courage to Become” fell into my lap my first thought was, gosh I haven’t really “become” anything. I’m a pretty ordinary person. I’m just me. I started to dig deep and really take a hard look back on my past, my history, my childhood, my parents, and what defines me, what doesn’t define me, but overall, what makes me… me.

I really feel pretty lucky that I’ve become a lot of amazing things - I’ve become a wife, a mother, a daughter, a sister, and a friend to countless, but I’ve also had the blessing of becoming a business owner of an empowering community of women called, Austin Moms Blog and sometimes also known as my 4th child.

The condensed version of me is that I grew up in Austin, TX, lived in the same house my entire life and attended Westwood High School where my mother was {and still is} a teacher. My parents divorced when I was 2 years old and my sister and I are almost 10 years apart {I’m the baby} so in essence I grew up slightly like the only child…or so I’ve been told.

For as long as I can remember, I was always outgoing, tenacious, and loved being around people… a true extrovert. I was a cheerleader, trained in English Equestrian for several years, joined the FFA where I raised a lamb {we never made it to the slaughter trailer — my heart just couldn’t do it}, started competing in beauty pageants my Freshman year in high school, graduated from the University of Texas in Austin, and ultimately met my best friend, Wesley, who I would later marry and have 3 beautiful children with. Whew… that’s me in a outer surface nut shell and the longest sentence EVER.

My years in pageantry really set me up big time for what I’m doing in life now — I mean I can strut in a pair of heels while holding a crying baby on my hip, holding another’s hand, leading another with my knee, and still have room to throw in a hair flip all while my lips are glossed and my eyeliner is winged. That’s talent right there, people. In all seriousness though, pageantry really did help prepare me for being a business owner as well as a mom. I definitely don’t regret my pageant days.

Throughout my competition years I endured countless hours of training to make sure I was the best version of me. I know it sounds so cliche, but I really do believe that pageants bring out the best of who YOU were meant to be. I spent the most amount of time training for interview and public speaking. I also spent time learning how to walk in heels, how to put on false eyelashes,  how to get my hair closer to God {it’s called a teasing comb}, and more, but my weakest area was always speaking in public.

When I look back at all of that training I kind of smile. It seemed like nonsense once my pageant days were over, but I can’t tell you how grateful I am for that training now that I’m older. As the owner of Austin Moms Blog, I make some sort of media appearance at least twice a month. Whether I’m on the news, speaking to a University of Texas advertising class, or connecting with other moms at an event, I’m now extremely comfortable speaking in public. I still get nervous, but I now know that at least I won’t suck when I do have to do it.

Austin Moms Blog is an opportunity that truly fell into my lap. It wasn’t something I was looking for, but I really feel like it was looking for me. In fact, my dream in life was to be a mom. Nothing more, nothing less, “just” a mom. Life had bigger plans for me. My husband had bigger plans for me. A friend had bigger plans for me. My children had bigger plans for me. And in the summer of 2011, after being a mom for just 1 very long year, a friend and I decided to launch Austin Moms Blog. It would be our hobby, a place where we could talk about all things mommy, a resource of sorts for other moms in the Austin community, a judgment free zone, and safe place. Now I juggle being “just” that mom as well as managing a business that requires at least {if not more} 30-40 hours of true work per week. 6 years later, I’m reminded that when you’re doing something you are passionate about that it can often lead to something pretty special.

Starting Austin Moms Blog made perfect sense because honestly, there was zero pressure and we were moms starting a moms blog. I mean duh. The way we looked at it was this was truly just for fun! I believe that’s what has made AMB so successful - we started from a really organic and authentic place in our lives. Moms just being moms. Eventually other moms kind of started to like us, which was awesome!

Austin Moms Blog Executive Team

Austin Moms Blog Executive Team

When we first launched Austin Moms Blog we knew that there were similar resources out there for parents so we made every effort to try to be different. In the very beginning when AMB was just a newborn, we really didn’t have a lot of direction or guidance so it was just us trying to navigate as we went along. It wasn’t until we started bringing on a team of writers that AMB’s legs really grew and we were able to set ourselves apart from the rest as not just a resource, not just event focused, not just community driven, not just a contributing team, not just a one mom perspective, but ALL of that wrapped up under one umbrella. Diversity in our team is our #1 goal, because we recognize that all moms are different with different backgrounds, parenting styles, and that we are all at different stages of motherhood. Our team is 50 strong and we try really hard to embody all of those differences so we can touch all moms not just the ones that are like us.

Austin Moms Blog Contributing Team

Austin Moms Blog Contributing Team

I started this journey with a Maya Angelou quote and it’s literally something I say {condensed version, of course}, whenever I’m faced with adversity or in times that simply put, aren’t going my way. When you focus on the good, it’s hard to be saddened by the bad. Austin Moms Blog is good. I’m reminded of that daily by our current team, our past contributing writers, and even by our readers. We are ALL good good mamas no matter what our path to motherhood was, regardless of how many children we have, and despite our differences. That’s why I’m so proud to have become the behind the scenes voice of such a powerful platform as Austin Moms Blog.

A Few Fun Little Facts::

•   Which living person do you most admire? This is tough. There are at least 2 handfuls of people that I truly admire so it wouldn’t be fair to call out only one. I will say that characteristics I admire most in people are “hard-working, driven, strong sense of humor, well-spoken, kind, dedicated, intelligent, faithful, successful {at something…anything!}, not afraid to show raw emotion, and open-mindedness”.

Which talent would you most like to have? I wish so much that I knew how to play the piano. I know I know… it’s not too late to start, BUT it’s just not something I have the patience to learn this late in life. It’s one of those talents I wish I could just snap my fingers and magically have.

What is your most marked characteristic? My hair.

• What are some things you are proud to have accomplished? I’m incredibly proud that I’m a UT graduate…it really wasn’t in the cards for me to go to an accredited university, but that tenaciousness came out in full force and I was determined to get ‘er done.

What are some hopes you have for your future? I think my biggest hope is to watch my children grow into their own little people, which means I get to grow old {YAY!}. And I mean that…I’ll be ridiculously lucky if I get the chance to be full of wrinkles, gray hair, and live the journey my children and my husband take me on. If AMB went away tomorrow, I’d still be incredibly fulfilled.

What’s one piece of advice you’d give to women who are about to embark on the journey you are on? Do it {whatever “it” is} because you love it and it’s a passion, not because you need it or are trying to profit. If you’re truly doing what you love, it’s not really work.

Essay by: Allison Mack


To keep up with Allison's adventures be sure to follow along! 

Austin Moms Blog  // Facebook // Instagram 

Waco Moms Blog // Facebook // Instagram


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Hi friend!

I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.

One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.

The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.

If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.

Nice to meet you!

2-catia-hernandez-holm-tedx-speaker-author-the-courage-to-become-book-coach-confidence-joy-mom.jpg

Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!

3-catia-hernandez-holm-tedx-speaker-author-the-courage-to-become-book-coach-confidence-joy-guide.jpg

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The Courage to Become | Anastasia Rodriguez Perez

Hope for Becoming a Virtual Entrepreneur ||

I always wanted to own my own business and “be the boss”. As a teacher, this prospect felt quite distant. In my sixth year of teaching, however, all of that changed. I was going to be a mom for the first time that summer and needed to figure out childcare in a town where we had no family. Maybe I’d work from home. How hard could that be?

I’m a techie at heart with a background in design and found myself making a critical decision with my husband when we started having kids. After teaching math for six years, I was going to stay home with my little man.

That’s when I started leaning back on my passion and my design degree. I studied architecture design at MIT and soon after completed a masters program focusing on instructional technology. Little did I know that what started as a few graphics and an Etsy shop would eventually connect me with a local parenting blog when I moved back to the Rio Grande Valley as a parent of two.

I have always leaned towards finding my place in the world by trying to help others and do something that matters. Along the way, when I have struggled with “what I’m doing with my life”, it almost always boiled down to the fact that what I was doing just wasn’t that important.

Teaching and being a mom matter. That’s a no brainer. Teaching fired me up and got me going every day thinking about how many kids I could convince that math was cool.

But what else could matter as much?

A Budding Entrepreneur

Getting started as a graphic designer once I had a newborn meant jumping at every opportunity to create and really selling myself short most of the time. I believed in myself but wasn’t sure others would. Looking back now, there were times when I absolutely worked for free, barely covering my expenses. This is what so many graphic designers do, especially since it’s such a saturated market. I yearned to create and this was filling my need to work and contribute to my family.

Now I know the value of my work, and I know the value of my time. Having kids means learning a new way of life and wondering where all the time has gone. Raising kids means making choices about how to spend time with them and balance work as well.

Sales were important, but something that used to make me squeamish. I have found now that when it’s tied in to something I believe in and am passionate about, my heart is all in. It has been scary to put myself out there and market what I do – graphic design and now blogging and running the RGV Moms Blog.

ARG Photographs

ARG Photographs

Taking Myself Seriously

Working from home has meant a constant struggle and exploration with boundaries. Where in the house should I work? First it was a little corner closet where I would try and work really early in the morning and then late at night. Ideally the kids would be sleeping. This wasn’t always the case. Mostly they all napped at different times and woke up throughout the night for years.

Then I moved into the kitchen so I could watch and interact with the kids while hoping to sneak in a few minutes of editing here and creating there. That was a bust.

So I bought a cute little desk and claimed a corner of the living room. This was a huge step in the right direction but that, too, did not last. By this time I had my third son, born before my oldest turned three.  Now working from home meant leaning more and more on my husband, my mother, and my mother-in-law to help watch and play with the kids so I could steal a couple of hours of work here and there to fill orders and manage the blog. It really does take a village.

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Finally a Blogging Mom

I started blogging with my first born, just so my family could see pictures and hear funny stories. Secretly I dreamed about having readers that sought out my stories and couldn’t wait to read what I was going to post next. So when my friend asked if I’d join her moms blog in early 2014 I couldn’t think of a better hobby.

The hobby quickly became much more than that. I still remember my husband asking me beforehand how involved I was going to be. He knew me too well. I don’t just sit on the bench. I was all in. First a contributor, then an editor, then I partnered up with my friend to be co-owner of the blog and help manage every aspect of it.

Our moms blog is a great platform for reaching local moms. I feel like we have a tremendous opportunity and also a great responsibility to connect moms and really develop community. This is something that matters. This blog is important and it is serving a greater sphere than just my own.

The WAHM Reality

In my mind, working from home was going to be quite romantic. We’d craft all day long and read books every hour on the hour. We do read lots of books, so there was some truth there. They’d patiently wait while I took a business call and they’d understand when I had to work on a graphic for half an hour. We’d work in tandem, all of us. Me and my boys.

Instead my house is noisy, chaotic, pretty much always littered with toys and play things, and I love it. Sure, I wish I could keep it all clean and that they could do the same.

I also work on shutting off work for dedicated family time. This has been one of my biggest hurdles. It’s hard, y’all. I think everyone can relate to the struggle with electronics invading our lives. When every single aspect of your work is tied to your phone and computer, it is even harder to unplug. It also looks like I’m doing nothing to most people, so that’s another thing.

I shied away from talking about my work for so long and worried family and friends just wouldn’t understand or give it value. It isn’t a career that fits in a neatly packaged box. I now feel courage to embrace what I do and talk anyone’s ear off about it if they are willing to listen. I love that I have been afforded a chance to raise my kids and carve time out of every day to manage my virtual entrepreneurship.

I hope that any woman considering a similar path knows that it take commitment. It takes a village. But it also takes belief in yourself and many, many cups of coffee for late nights and early mornings, and it is all very much worth it.

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Doesn't Anastasia's story leave you wanting more! Me too!! When we teased Anastasia's blog last week, she received a virtual standing ovation from the internet - it was heart warming to see. She has obviously touched so many lives - I am honored she lent her story to our Sister Stories of Hope. 

You can connect with Anasatsia here:

RGV Moms Blog - 

WEBSITE  ||  FACEBOOK  ||  TWITTER  ||  INSTAGRAM  ||  PINTEREST

Pink Texas Designs - 

FACEBOOK || ETSY


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Hi friend!

I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.

One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.

The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.

If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.

Nice to meet you!

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Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!


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The Courage to Become | Chrystie Vachon

Hi, I’m Chrystie


Married. Tattooed. Margarita Lover. Blogging Entrepreneur. Mom of 3.


I’ve spent the last 10 years making a living off the internet by starting and selling blogs. In total, I’ve sold 4 blogs and earned hundreds of thousands of dollars throughout the years as a result. I’ve blogged about celebrities, coupons, mason jar recipes, subscription boxes and many other topics…basically..I’m an equal opportunity blogger! I blog about what I love and I blog about what makes me money. 

Writing this piece has really allowed me to see just how far I have come in my professional life and in my personal life. 


I suppose my story begins at 4:00am on a typical work day in 2009. My two children are sleeping across the room from mine. My husband is in bed next to me and the weather outside is frosty.  My alarm clock sounds, I check Twitter and Facebook by the light of my phone. I get up, get dressed, grab a cup of coffee and drive 30 minutes to the train station to catch the 5:45 am train into Boston to go to my start-up job. I was the Social Media Strategist for an up and coming mobile app and I loved it.

I’d bounce off the train at 8:15am (yes that’s almost 3 hours one way) and get back on the train at 5:45 to arrive home at 8:15pm. Several nights a week I didn’t even make it home before 10:00pm because I would attend networking events to further my career and my place in my field. On the nights I did make it home, my children would be in bed already and my husband would be watching TV. I’d sit down on the opposite sofa and open up my computer and continue to work until midnight.

If I’m being honest, at the time, I didn’t see anything wrong with that lifestyle. I didn’t see anything wrong with working so much. As a matter of fact it made me feel important and needed.  My mother worked a lot when I was a child, carrying at least 2 jobs at a time. It’s all I ever knew.

It wasn’t until my marriage dissolved that I realized the toll that my career driven lifestyle had taken on my life. All of a sudden I was a 32 year old divorced single mom who had missed the last several years of her children’s life in exchange for an impressive resume. But a resume wasn’t going to piece my family back together.

Truth be told…I never felt ‘good’ at motherhood. I never was the mushy gushy kind of mom that all of my friends were. I didn’t yearn to be home with my children. That didn’t come naturally to me. What did come naturally was being an employee. Being a star employee who got raises and praise. I was the type of person who needed that type of encouragement. And as most moms know…you don’t get that encouragement when you are staying home. You get screaming children. Messy living rooms and mountains of laundry.  It’s hard and work was my escape.

Shortly after my divorce, I left my job in Boston. Commuting 3 hours each way just wasn’t an option anymore. It wasn’t good for my new family dynamic. And so instead, I started a small consulting business and worked with clients until I started a blog, which as luck would have it, allowed me to make a full time salary while staying home. For the first time in my life, I was able to drop my kids off at school, and be there when they got off the bus. Take time out of my day to attend school plays and pick them up from school when they were sick. I got to make up for all those times when I couldn’t do those things.

Finding love again...

Finding love again...

The courage to become the mother I always wanted to be meant redefining my definition of success. I no longer needed a boss to tell me I was great.

I no longer needed a high paying salary to tell me I was worth it.

Now my definition of success is being able to live life on my terms and give my children my most valuable asset, time. 

Our family of 5!

Our family of 5!


More from Chrystie!!! 


Throughout the years, I’ve learned some helpful tips on how to get your blog noticed, how to choose the right topic and how to drive massive traffic to your website. I started Living for Naptime to share my best tips and experiences with other moms who might want to jump into having their own blog. There’s nothing I love more than when one of my friends asks me to help them set up a blog! My answer is always YES…and WHY did you wait so long?


If you’ve been thinking about starting a blog, I’m so glad you are here. I hope I can help you!
I pretty much live my life online and would love to connect with you, find me on Twitter, FacebookInstagram and Pinterest!

You can find me here!  Living For Naptime and my newest venture -

Lularoe Fashion Consultant - LulaGroupies


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Hi friend!

I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.

One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.

The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.

If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.

Nice to meet you!

2.jpg

Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!

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The Courage to Become | Ane Urquiola Lowe

My name is Ane Lowe, and I'm a blogger and social media strategist in Austin, Texas.  I married my best friend a little over a year and a half ago, and recently took the plunge into entrepreneurship! I love helping bloggers and small business owners navigate the sometimes muddy waters that is social media marketing, helping them gain clarity and empower them with the tools they need to tackle their social media marketing strategy.

What was one thing you always dreamt of doing, were afraid to do, but did anyway?

Most recently I'd say it's venturing into entrepreneurship! I've always been a curious person and try to do everything myself.  Four years ago I slapped together a food blog, and over the years have tweaked it to make The Hungry Chronicles what it is today.  I did it without much thought or strategy, and wasn't really sure if it would resonate with people but I did it anyway. 

Now, I am following my heart and am pursuing not only something that I'm really passionate about, I know that I can help other people improve their lives or help them with their business.  It's a bit scary because I have those "what if" moments--what if I'm not successful, what if no one wants to work with me--etc, but I have to acknowledge those thoughts and then know that I have a solid foundation in place to achieve my goals.  Being my own boss is scary and empowering at the same time, I'm excited to venture into the unknown. 

How did it feel getting started?

A little nerve-wracking, but the best way to get over that is to have a solid game plan in place.  I think it's important to set aspirational yet attainable goals, write them down, and break them down into weekly and monthly goals to make the ultimate goal look less daunting.  It's great to check in with yourself every month to see whether or not you're on track, and try to identify what's working and what's not working.

The Hungry Chronicles

The Hungry Chronicles

Tell us about some of the obstacles you faced when you started your own business)?

I think more than anything it's setting yourself up as an authority figure on whatever it is you're embarking on and gaining credibility and making a name for yourself.  In many cases you have to give, give, give before you get anything back in return and you have to be ok with that.

 What motivates you to want to help people and their businesses?

What motivates me is wanting to help people and pass on the knowledge that I've acquired through the years, much of it by trial and error and countless hours of sifting through blog posts and doing research.  I want to be able to save people time and give them *all the answers* so they can fast-track their blog or business rather than spend too much time running into dead ends (or spending too much money on the wrong things). 

Which living person (or people) do you most admire?

My parents.  I know they are inherently amazing people (not just because they're my parents!) and they taught me to always do what's right.   I feel that my ethics and integrity is a result of the positive way they raised me. They also have a great relationship (although certainly not perfect) but they've been fantastic role models for my brother and I.

Which talent would you most like to have?

I wish that I was more eloquent and better able to express myself.  I find that sometimes I get frustrated because I can't precisely explain what I think or how I feel, I have to marinate on it for a while before it becomes clear to me.

What is your most marked characteristic?

I think one of my positive traits that can sometimes bite me in the butt is my generosity. Maybe I'm just really naive, but I know that people have used it against me in the past.

What is your motto?

My motto is life is too short to not do what you love or are passionate about!

What are some things you are proud to have accomplished?

Truthfully, I'm proud to have been able to follow my heart and do what I know is right for me.  Leaving a fantastic (and well paying) job to venture into the unknown yet somehow know that this is the right move for me is a huge accomplishment and incredibly liberating.  I made a decision taking into consideration what makes me happy to do what's right for me. Often we have to make decisions with other loved ones' considerations and sometimes doing things for yourself can be the best thing you can do.

What are some hopes you have for your future?

I hope to be able to exceed my professional goals and truly help people and give back. I also want to have a happy and healthy family one day and continue to grow in my relationship with my husband and be able to contribute to our financial goals.

What’s one piece of advice you’d give to women who are about to embark on the journey you are on? 

The way I see it is life is too short to not do what you love.  It took me several years to figure out exactly what I wanted to do, so I pursued side passions while working full time and explored activities that I was interested in and they all led me to where I am today. 

Listen to that voice inside you and get a good understanding of who you are as you make any transition.

Good luck on your journey and let me know if I can help in any way!

Hungry Digital Media / Hungry Regalia / The Hungry Chronicles

Instagram | Facebook | Twitter |  

Essay by: Ane Urquiola Lowe


1.jpg

Hi friend!

I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.

One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.

The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.

If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.

Nice to meet you!

2.jpg

Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!



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Confidence + Joy Weekly Guide

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The Courage to Become | Laura Morsman-Churchill

The Courage to Become a Business Owner + Enjoy it

Hey there! My name is Laura Morsman-Churchill, I created Laura Morsman Photography, my destination editorial photography company -- in 2013 when I first moved to Austin by total accident after years of working as a manager for Anthropologie! I am originally from Kansas City live in Austin, Texas with my music teacher husband John, and our two pups, Mr. Hitchens and Muffy!

Being the 2nd oldest child of 6 in my family, (with the youngest two currently 10 years old) many of my clients ask me how I can keep my calm in the middle of the chaos of working with so many people, and I always refer back to the incredibly beautiful circus living in a big family does to a person. You just go with the flow ;) 

One thing I was afraid of doing but did anyway was….

Definitely starting my own business, but up until it happened, I had no idea that it was what I wanted to be doing!! I never had dreams of being an entrepreneur or a business owner. I went to college to become a child psychologist and art therapist, and left my senior year after a traumatic life event two semesters away from graduating. I honestly had no goal to be a photographer, and no clear direction with a career path. When people started asking me if I would photograph their families (after they saw me photograph my own big family), I just never said no, and now I'm here! It was definitely/honestly was a case of "fake it till you make it".

Getting started felt…

Absolutely crazy. I had been so conditioned to working a 40+ hour week, managing a team, setting monetary sales goal, with a bi-monthly paycheck and health insurance. When it came to the point where I grew to have each of my weekends taken up by photo shoots, my husband was absolutely the one responsible for pushing me past my comfort zone and finally stepping down as manager, to a part time employee, and finally taking my leave after almost 5 years with a company I truly loved.

My business wouldn't exist without that terrifying leap and definitely wouldn't have happened if my husband hadn't had been there to push me off the ledge of self-doubt.

Obstacles I faced getting started…

Oh man. Where to start. When I first started my photography business, I don't want to say that I didn't have confidence, I feel like that was one thing I did have because I didn't intend to be a photographer at all! With that, if I ever did get a push back or even just a question from a potential client about my prices, ideas, location options, I shrank on the inside.

Learning how to stand by what I was offering was one of the hardest details for me but once I got it, and knew that what I was offering was valuable, that was such a great area of growth that shifted my entire business. Dividing my actual worth and my business has been an incredibly hard but extremely powerful journey for me. 

I am motivated by…

My love for people motivates me to keep photographing them. Knowing the intricacy and quickness of life keeps my mind desiring to document it as much as I can.

The most pivotal moment in my life to date was my closest friend suddenly passing away when I was 18. I had taken a photo of him hours before he was killed, and realizing how important that moment caught in time was to me, I think of how people view their loved ones, and I want to capture every ounce of spirit in my clients lives that I can.

We aren't promised anything in life, but we get into grooves where it feels as if we will have all that is around us forever. I do my best to document this world through the eyes of loving it so much, and then I give that viewpoint back to my clients. I love it so so much. 

The living person I admire most is…

Without a doubt, it's Ellen DeGeneres. Despite the adversity she found herself in at the very start of her career, she persevered through the doubt and absolute judgement people put up against her best efforts and showed the world how to love, smile, and laugh, even amidst people's small mindedness or life's pains. Look at that shining, loving light of a person now and how many lives she has changed. She was always Ellen, and she knew that 100% without anyone's acceptance. It just took the world years to realize how much she had to share. 

I would most like to have the talent to…

I would love to have the opposite of stage fright when it comes to singing!! My mom was an opera singer, and taught me the craft! I absolutely love LOVE singing... and in a former or future life, that would be what I'd be doing! One of these days you'll find me on a stage or at an outdoor venue singing a tune or two ;) 

My most marked characteristic is…

I have been told often that I am very tolerant/patient. That totally makes me laugh though! I definitely go back to the whole large family bit. You can't be impatient when 5 people need dinner, want to play outside, are missing a shoe, trying to ride the dog like a horse, or need their seat belt buckled! 

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A motto I try to live by is…

As simple as it is, it's "Live and let live". In our life we always seem to wait for others to accept the way/path/route we've chosen before we accept it as OK for ourselves. Especially in a world where our lives are encouraged to be documented in portfolio form through social media and shown to the entire world essentially awaiting their approval. You do you and I'll do me, and let's just love each other through understanding, or if there isn't that, through acceptance and respect.

Some things I am proud to have accomplished are…

Hmm... That's hard to have an answer to! For me, my biggest accomplishments in my mind were emotional rather than career focused. My high school and college years were my toughest and some I almost didn't make it through. Accepting the recovery path after almost losing my life to anorexia and deciding to live past the pain in losing friends at an early age to me were things I never thought I could endure. I am still in awe of being on this side of those seasons and am more thankful than ever to be able to relate and walk with those going through the same experiences. 

Some hopes I have for my future are…

I don't really know! It takes a lot for me to stay in the present. I love where I am, and if I could do this forever, I would! I am so happy with where this hustle has gotten me, I love my life. At this point, I get to travel to see my family, experience my youngest siblings growing up, and things keep getting better. I would love to photograph families, wedding and fashion all around the world. And I'm doing that! My hope for the future would be continued opportunities and continual expansion of where my photography finds itself! 

One piece of advice I would give women about to embark on this journey is…

I talk about this all the time when people are approaching photography as a business, a blog, anything. You can't go into it with others’ opinions or acceptances being your compass or scale of your value or success. You go into something like this accepting success or failure with the same open arms, and also realizing that this isn't your only skill, your only value, or your only purpose. Someone asked me on a podcast interview if I had a plan B, and if I did, then I wasn't a real photographer. My answer was that if I didn't have a plan B, then I was shortchanging myself on my own abilities, because I am so much more than a photographer and if I needed to, I would totally dive into anything else I love doing! 

The second part to this is the most important to me -- It's loving others and embracing their success despite your own. Your business shouldn't adjust your heart towards others, and if anything, it should stretch it. As hard as it is, try to nix competition and embrace encouragement.

If you tend to compare, put yourself down, and lose your steam when you are watching other's success -- don't watch others. If you find yourself feeling like a failure when you see others on Instagram seemingly soaring with their pursuits and business, do yourself a favor and shut that app OFF!

You do you, no one else can take that uniqueness away from you! Soon enough you'll see that your own ideas and the way you approach, brand, document your work will have its own personality since it isn't being squelched or influenced by people walking their own unique paths!


Essay by: Laura Morsman-Churchil

I am honored to know Laura, she is a gem of a person. Right?! Can't you just feel her peace. I think it's so powerful. 

Run don't walk to Laura! You'll be glad you did!!!! She's based in Austin, but travels the country! Maybe she'll stop in your neck of the woods next!!  

Laura Morsman Photography / Facebook / Instagram


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Hi friend!

I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.

One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.

The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.

If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.

Nice to meet you!

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Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!


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Confidence + Joy Weekly Guide

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Leaving work Post Partum

Originally published on 7-24-13

Before graduating high school I was an honors student, played varsity golf and was a drum major of a 300 person marching band. When I graduated at 17 years old, I ranked 5th out of 600. After high school I attended UT Business School and clipped through that in 3 years, only to graduate at 20 years old.  Immediately after UT I enrolled in graduate school at the University of Houston where I worked full time and took a full course load. After two years in graduate school I graduated with a 4.0 and got hired onto my then dream job, a manager at Eddie V’s Edgewater Grille in downtown Austin. In 2006 Eddie V’s was the sexiest place in town.  The restaurant was filled with money, power, fame and beauty to boot. I was having my cake and eating it too. At 25 my family hired me full time to help run their million dollar business, Holiday Wine and Liquor. I attended community events, filmed commercials, conducted wine tastings, created team culture and built our brand. After four years with Holiday, I was hired in 2011 to be General Manager of Bar Operations at ACL-Live in downtown Austin. I was back in Austin and working at the hippest place in town. Mariah Carey told me to make it happen, and I did.

Well, a month ago I let ACL and all the cache that went with it, go. I left for two reasons. The first was to create a better environment for my relationship and future family. The second was to focus on Anna and see my dreams of writing and coaching come true.

But, seven days after I left ACL, it hit like an anvil, I was making less money and I had turned in all my street cred. Money equals power, right? Or does money equal freedom? Or does working at a cool place equal power and freedom? Whatever money and job status equals, I started to feel a little less than. I felt like a financial burden to my partner and it seemed the only way to rectify this was to work really hard at making our house perfect. 

On the 8th day, I woke up at 7:45 and made the bed by 8am. I had never made the bed so early. By noon, I had washed dishes, rearranged the living room furniture, took out the trash and recycling, made iced tea, and thanked my boyfriend 78 times for reasons known and unknown. I kept thinking, “Oh, what a nice man to take me in with all my student loan debt, I’d better be extra appreciative today, he is the breadwinner after all!” I was thanking him at the rate that Pippen thanked Jordan. I was thanking him like Katie Holmes and Nicole Kidman thanked Tom Cruise.  I couldn’t stop thinking how disrespectful it would be to say, “You bring home the bacon and don’t forget to cook in for breakfast too!”

Maybe it was the Mexican servitude in me and maybe it was all those years of Catholic guilt indoctrination, but it was there and it was loud.

The fact that I was not contributing as much money to the family bank account grabbed a hold of me in a way I didn’t think it would. But, like the sun rises every morning, so too did God send me a teacher.

In the few weeks after my mind had been spinning, Guapo and I sat down with friends for dinner. There were three couples, and we sat divided at the table, three men and three women. Conversation got rolling and I had the patience to wait until our entrees to do what I do best, spill my beans.

I detailed my latest life developments which included: leaving ACL, making less money, feeling overloaded with domestic duties and feeling a little less than. I described to these ladies who are wonderful mothers and strong women, how I had been unsettled and how I was trying to get my sea legs for being what I have coined a ‘house person’ (since I’m not a Mom yet), someone who largely works from home and tends to house hold duties.

Elizabeth, a mom of three, looked at me and said, “Girl, when I left my job, it took me a year and a half to adjust!”  She said, “Even though I knew it was the right decision for my family, I felt less than because I no longer had a job that people were in awe of.”  Elizabeth continued with, “It took some real effort not to say, I’m just a stay at home mom. When the babies cried, I felt the need to jump out of bed and not inconvenience my husband who works long days.”

Vanessa, a mom of two, said, “Oh yes, I totally understand. At first you’ll feel the need to always have the dishwasher empty and have elaborate dinners cooked.”  She too had a really cool job where she had more street cred than she could ask for. Vanessa also opened up and told me about the first time she went shopping after she became a stay at home mom. She said she paused out of guilt before buying a $50 bra, because maybe it wasn’t really communal money. Thankfully, Vanessa didn’t let the conversation end before telling me that there was a time she apologized to her husband for not having the dishes cleaned and he replied with, “Don’t worry about it, it’s not your job.” Surprised, Vanessa asked, “It’s not?” And she grabbed my hand and looked at me and said, “It’s not.” I felt relief sinking in.

There’s a lot to be said for women who support women. They could have easily brushed aside my comments, but they didn’t. They listened and empathized and responded. They held my hand, told me they knew exactly how I felt and sent me on my way. I am very grateful for them.

On the drive home after dinner, because I just had to have it all figured out before we were in the driveway I asked Guapo “What is my job now that I have so much free time?”  He took a second and said, “Your job is to be kind and thoughtful and fulfilled, without those things our world doesn’t work.” He said, “You took a leap of faith on us, and I honor that. You giving up a job where you work nights and odd hours enhances our lives, and for that I’m grateful.” It finally started sinking in that I in fact was not a financial burden and that my increased presence in our lives was valued on time alone.

We parked the car, walked inside our home and I sat at the kitchen table while I watched Guapo buzz around the house. He fed the dogs and changed the slip covers on the sofa cushions and I told my Catholic guilt to hit the road.

The next day I reconciled that all my go getter accomplishments were still there and that “I” the person who did all those things didn’t vanish, I just decided to take another route. I made a deliberate choice to channel my energy into my home and my family and my dream of writing, and that doesn’t make me less than who I was six months ago. It in fact, gets me closer to being who I want to be.  

Ladies, thank society for their idea of who you should be and if it doesn’t work for you, set it aside. Our greatest responsibility is not to make sure we fit into perfect boxes. Our greatest responsibilities as beings are to remain fulfilled and healthy and happy, so that we may make each of our corners a better place.

Some days I’ll have the bed made by 8am and some days I won’t, and it’s all okay. 

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change, encouragement, independence, life, work Catia Holm change, encouragement, independence, life, work Catia Holm

Last Day

Originally published on 6-26-13

About 5 years ago I was living in McAllen and would visit Austin my home away from home and mosey downtown, particularly 2nd street and look at all the twinkly lights and busy eateries and wine bars and think, “Someday, I’m going to walk here, live here, be here, I’m not sure when or how, but I will.” 

Then one day in early 2011, I got a phone call and on one end of the phone I heard, “You ready to move back?” I replied, “I’m in.”  Tom my great friend and past and future boss man replied, “I can’t promise you anything, I’m not even sure I need a manager.”  “I’ll make it work,” I said.  “We’ll make it work,” he said, and we did.

By the first week of June 2011 I had an ACL Live all access badge, a parking pass and a spot on my favorite street in Austin. And as luck would have it, the twinkly lights were still up.

After two glorious years, June 16th was my last day at ACL Live.

For 2 years I have worked 2 full time jobs. I have been in overdrive and I have loved it. I worked as a General Manager of Bar Operations at ACL Live, fulfilled the Business Development role at Holiday Wine and Liquor, ran a marathon, did 2 Tough Mudders, jumped out of a plane, rappelled down a 32 story building, found a church home, fell in love, remembered to brush my teeth twice a day (ok, maybe not every day) and I tried my best to keep the laundry done and folded. Can I get a high five?  Before you give me that high five, I can never promise anything is ironed; can I still get a high five?

I wanted to see just how much I could fit on my personal plate and the answer was, a lot. One day my friend and co-worker turned to me and said, “You’re intense.” I thought, “What, me?” I had never thought of it in that way, I always thought about it in terms of, why not?

My life was movin’ and groovin’ and then this rhyme started to creep into my head, First comes love, then comes marriage, then comes Catia with a baby carriage, and I had to stop and reassess. Creating the best environment I could for my relationship and future family became my top priority and something had to give. Knowing it was the right thing for me, for our relationship and for the dream of writing Anna and reaching more people; I put in my notice at ACL Live.

During May and June I hugged the staff more, promised to keep in touch and made sure each team member knew how instrumental they had been in my life, and on my last I cried like a line cook cutting onions. To say that that last two years of my life have been the greatest life has offered me would not be an overstatement.

While eating a Schlotzky’s sandwich, drinking a cold diet coke and laughing so hard I snorted with friends I got to watch Louis CK perform 4 comedy shows standing 10 yards away, AND I got paid for it. I heard Miranda Lambert sing the song, the house that built me.  I got to watch Diana Ross strut across stage and have her huge hair follow. I got to hear the Dixie Chicks belt out Wide Open Spaces while I sat on riser steps and cried my little eyes out because I thought they MUST have written that song about me. I got to hear Randy Travis sing Forever and Ever Amen while my boyfriend wrapped his arms around me. I was able to host my parents in a fancy suite when Chris Isaak was in town. Wicked games! Backstage, I spoke with Gary Clark Jr. and expressed to he and his parents that they should be proud they raised such a genuine and humble soul.  And, I was blessed to work with my brother David and the experience was marvelous for reasons told and untold. Two full years at ACL Live were a gift from the universe and from the pied piper, Tom Farace.

Well Sunday the 16th was unforgettable. There were sweet gifts and hugs and well wishes and a going away bash that included cold champagne, grainy Polaroid’s now mounted on my refrigerator and safe cab rides home.

The concerts were cool, but the good stuff, the good stuff you can’t buy. For me, the magic is in bartending team I worked with. The value is in the tens of thousands of high fives exchanged, all the goofy dancing we did together, learning about each other, and all the laughter and joy exchanged (even when the jokes were so gross I’d go into convulsions).  Here’s to all of my favorites there at 310 Willie Nelson Blvd.  I will miss hugging you, giving you high fives, telling dirty jokes with you and asking you if you have any candy.

Folks, the universe will give you what you need when you need it; you just have to ask for it.

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