The Courage to Become | Jenna Zielbauer
Hi y’all! My name is Jenna Zielbauer, I am a 30 something mother of 2 living the dream in Austin, TX with my husband, tots, and high maintenance French bulldog. Our family moved to Texas from Chicago a little over a year ago and we never looked back! Just in case things weren't crazy enough from moving across the country on a whim, I went and invented RockEase™, the first compact & portable device that converts any standard 4-legged chair into a rocking chair for use as both a travel rocking chair and nursery rocking chair. RockEase™ can be installed in as little as 20 seconds. RockEase™ is patent pending!
What was one thing you always dreamt of doing, were afraid to do, but did anyway?
I have always dreamed of being my own boss. Perhaps it stems from my desire to work on my own terms, flex my creative and innovative muscles whenever I want, and/or wanting to be a strong powerhouse female in the working world. Whatever “it” is, I've always been driven to find gaps in the marketplace and give it a shot. Sometimes it works out and sometimes it doesn't, but you gotta try.
I didn’t always have aspirations to become an inventor, but out of desperation when traveling with my then-3-month-old, I invented a baby product that will become a sanity-saver for both new and seasoned parents. Taking the leap forward to act on this invention was absolutely terrifying. The thought of failing: letting early investors down; letting myself down; my family down; losing the hard earned money that has gone in to the project - is enough to keep anyone from moving forward (and lying awake at night once they've done so). But the confidence I have in the product combined with the feedback I have gotten from parents is enough to propel me onward, even when I am questioning everything.
How did it feel getting started?
It felt liberating but also very scary. So much is on the line for me both financially and mentally - it's more than enough to make someone not take that next step forward. But if you believe in what you are doing, the product you are bringing to market, and even just yourself as an entrepreneur, it will get you through those tough times.
Tell us about some of the obstacles you faced when you got started starting your own business.
One of the first engineering companies we worked with did a really poor job implementing our vision; we had such a negative experience that we asked for money back. The owner of the company then told me that he bought www.jennazielbauer.com (as a threat, as if he would do something with it). It was the most insane thing ever. He ended up giving us money back and turning over the the domain — but it was bizarre, and we learned a lot about what to look for in strategic partners as a result of this strange experience.
What motivates you to move forward.
Being an entrepreneur, the highs are high and the lows are low. Without fail, when I’m going through a dark moment, I’ll receive an email or Instagram DM from a prospective buyer telling me how much RockEase will change their life as a parent or how much they need it ASAP. Hearing from prospective buyers how much we will impact their lives as parents keeps me going.
Which living person do you most admire?
To be totally honest I admire any entrepreneurial mother out there hustling Monday - Sunday. The sole job of being a mother is by far the hardest job of all. You combine that with the stressors (physically, mentally, financially) of owning your own business and it’s enough for anyone to cash in their chips. I admire those that keep going, regardless of how hard it gets. It’s inspiring for their children, their friends and other mompreneurs admiring from afar (like me!).
Which talent would you most like to have?
The ability to make anyone laugh. Just like rocking triggers a calming response in the parasympathetic nervous system, laughing decreases stress and triggers the release of endorphins (the body’s natural feel-good chemicals). Laughter is truly the best medicine and I wish I had to ability make more more people laugh. There is some good stand-up comedy in ATX, maybe I need to get out there? ;)
What is your most marked characteristic?
I have been told over and over that I am a great utility player, meaning this: Assign me a task and walk away - doesn't matter what it is - you can trust me to get the job done. I don't need direction, I don't need my hand held, I only need to know what the end result needs to be, and for you to trust that I will deliver.
What is your motto?
"Embrace the Chaos" - my husband and I adopted this as our "theme quote" before our first child was born. We decided than in those tough parenting moments, when all hell is breaking loose, to just embrace it. Embrace everything about it. Because one day you'll wish you could have that moment back.
What are some things you are proud to have accomplished?
Most obviously my two adorable children, my apparel line Casual Friday that was in 350+ stores within a year and profitable within months of launching, developing RockEase when all it was was a drawing on a napkin, and successfully moving cross country with our family to put our roots down in Texas.
What keeps you going when you feel like you are knee deep in mud?
As far as work goes, knowing how many lives I will change for the better keeps me charging forward. And at home I rely on my tribe when I’m having those dark moments. I have a great circle of friends, all so different in their personalities, but I know who I can turn to when when I am feeling stuck and they’ll always guide me out.
What’s one piece of advice you’d give to women who are about to embark on the journey you are on?
Make sure you are putting your resources into something you are truly passionate about. Find a great support network who will pull you up when you feel stuck or down, and who will truly be happy (not jealous) when you succeed. Overestimate your expenses and costs, use the cloud to stay organized, and Google, Google, Google - there is a TON of great, free information out there.
Essay by: Jenna Zielbauer
Stay in touch with Jenna and Rockease at Rockease.com // Facebook // Instagram
Hi friend!
I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.
One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.
The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.
If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.
Nice to meet you!
Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!
Confidence + Joy Weekly Guide
The Courage to Become | Jessica Honegger
In July 2017 I reached out Jessica Honegger via Instagram.
I thought, what do I have to lose?
I had been falling head over heels with Noonday Collection, a company she founded and is CO-CEO of. If you’ve not yet heard of Noonday Collection, get ready for your heart to be cracked wide open.
Noonday Collection serves people worldwide by providing opportunity for dignified work. They walk into corners of the world where there are beautiful people and beautiful cultures, but not beautiful opportunity – and then, they create it.
Noonday creates a big, wide open space for artisans in underdeveloped countries to flourish. Noonday sources handmade, fair-trade accessories and through a network of upwards of 2,000 ambassadors – creates a marketplace for artisans to show the best of what their culture has to offer.
In July 2017 a few things were happening in my career, season 1 of The Courage to Become: Sister Stories of Hope had wrapped up, season 2 was about to begin. My first book, similarly titled, The Courage to Become: Stories of Hope for Navigating Love, Marriage and Motherhood, was about to publish.
Reaching out to someone as accomplished and impactful as Jessica can bring up all sorts of nerves. What right do I even have to reach out to her?
--
About 6 years ago my brother asked me to go sky diving with him.
The night before our jump, I had butterflies, BIG ONES. Getting into a plane with AN OPEN DOOR, made my knees wobbly. Flying in a plane, seeing the trees get smaller and smaller as we flew to 10,000 ft. made me sweat. And approaching the of OPEN DOOR of the plane while 10,000 feet in the air –knowing I would be LAUNCHED OUT made me question my sanity.
The diving instructor yelled, “Squat, approach the door, and hang your toes over the side of the plane.” OH CRAP.
Then he said, “Make yourself into a tiny ball and on the count of three, we’re going. One, two, AAAAAGGGGHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH!”
I was free falling from 10,000 feet negotiating a smile while my cheeks flapped in the wind.
Was the hardest part landing? Falling? No.
The hardest part was the lead up.
So when I make big asks, like reaching out to Jessica -- I remind myself the hardest part is the lead up. If I can garner enough energy and courage to launch -- the rest will be fine.
So I launched, made the big ask and after some coordination - the day came! I was on my way to the Noonday Collection home office to interview Jessica.
DREAM DAY!
I prayed that God would keep me grounded in kindness and love and that I would remain present.
The space was beautiful and useful, just like their mission and just like each of Noonday’s pieces.
Jessica greeted me with a big hug and we were off, chatting like two normal gals!
Here’s how the interview went:
What’s one thing you are proud of becoming?
“I am proud of becoming a woman who is not afraid to be herself. In high school, there were two distinct parking lots, the west parking lot and the jock lot.” She said, “I had friends in both groups and always went between the two. I have learned to hold the tensions of seemingly contradictory feelings or things. I can love hiking and rock lash extensions, love fair-trade and also love luxury, love green smoothies and chips and queso!”
What keeps you going when you’re knee deep in mud?
“I have been exposed to real suffering in the world. I have seen poverty and malnourishment and broken systems. I believe it’s my clear assignment to contribute to these areas. How can you get stuck when you know so many things need help?”
What’s your version of making it?
“I have a certain sense of making it. I am satisfied with my career. There is a certain sense of being settled in Austin and in Noonday. That said, my bigger version of making it is having transformed thousands of people’s lives. A lot more change can be affected.”
Do you think you’ll do Noonday forever?
“Yes.”
What are your hopes for Noonday?
“I hope that Noonday continues to grow and become a household name. There are pockets of people we still need to introduce Noonday to. I want to shine a light on Noonday’s story and community through the Going Scared podcast and my upcoming book, Imperfect Courage.”
What’s one think you’d still like to become?
“I would like to become more productive. And more importantly I would like to become reflexively peaceful and loving.”
Being Noonday’s fuel requires a lot of hard work. Who modeled grit for you as a child? Where did you learn to work so hard?
“I learned grit from my parents. You know, I was industrious as a kid. I would sell handmade jewelry. Both my parents worked really hard. My mom sold homewares and decorations out of our home while my Dad worked hard outside the home.”
What’s the biggest surprise Noonday has brought you?
“It’s all been a huge surprise, an absolute adventure.”
--
Toward the end of our chat, we started talking about my book, The Courage to Become.
And Jessica got up from her seat, walked over to a side table and said, “I think I have it here. Oh yes, here it is.” And she pulled out my book.
Sometime in the fall, Jessica posted on Instagram and the spirit of the post was, What Can I help you celebrate? And I commented, “I just published my first book, The Courage to Become!” And she commented, “Grabbing a copy now!” And I thought it was sweet of her to show enthusiasm, but in no way did I think she’d follow through.
So when she pulled out my book a few things were going through my mind.
The first was gratitude, and the second was, she is who she says she is.
She is a cultivator of community, a true supporter, a woman’s woman.
--
I know what you’re thinking, where are all the photos of this wonderful day?
I didn’t take one photo.
In today’s day and age of promotion and hashtags and riding people’s coattails – No photo? No proof? No perfectly curated photo of this magical meeting. NOT ONE.
Before I walked in, I prayed to God that he would help me stay in the moment and stay grounded, and he did just that.
I just knew – it wasn’t a moment for selfies, or hashtags or Instastories – it was a moment to connect.
I hope you’ve gleaned a little more about Jessica’s heart and Noonday’s mission, but what I really want you to know is that she brave, and loving and that she tries – really hard to change the world for the better, every day.
I want you to know that she loves her family with all she's got.
And I want you to know that she believes in you and when and if you’re ready, Noonday Collection will welcome you to the table of creating community, impacting social justice and creating dignified work for people all across the globe.
Visit Noonday Collection on the web, on Facebook, on Instagram
Visit Jessica Honegger on the web, on Facebook, on Instagram
Hi friend!
I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.
One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.
The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.
If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.
Nice to meet you!
Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!
Confidence + Joy Weekly Guide
The Courage to Become | Allison Mack
“You may not control all the events that happen to you, but you can decide not to be reduced by them.” ~ Maya Angelou
I love this quote. I live my life by this quote. When the opportunity to write about the “Courage to Become” fell into my lap my first thought was, gosh I haven’t really “become” anything. I’m a pretty ordinary person. I’m just me. I started to dig deep and really take a hard look back on my past, my history, my childhood, my parents, and what defines me, what doesn’t define me, but overall, what makes me… me.
I really feel pretty lucky that I’ve become a lot of amazing things - I’ve become a wife, a mother, a daughter, a sister, and a friend to countless, but I’ve also had the blessing of becoming a business owner of an empowering community of women called, Austin Moms Blog and sometimes also known as my 4th child.
The condensed version of me is that I grew up in Austin, TX, lived in the same house my entire life and attended Westwood High School where my mother was {and still is} a teacher. My parents divorced when I was 2 years old and my sister and I are almost 10 years apart {I’m the baby} so in essence I grew up slightly like the only child…or so I’ve been told.
For as long as I can remember, I was always outgoing, tenacious, and loved being around people… a true extrovert. I was a cheerleader, trained in English Equestrian for several years, joined the FFA where I raised a lamb {we never made it to the slaughter trailer — my heart just couldn’t do it}, started competing in beauty pageants my Freshman year in high school, graduated from the University of Texas in Austin, and ultimately met my best friend, Wesley, who I would later marry and have 3 beautiful children with. Whew… that’s me in a outer surface nut shell and the longest sentence EVER.
My years in pageantry really set me up big time for what I’m doing in life now — I mean I can strut in a pair of heels while holding a crying baby on my hip, holding another’s hand, leading another with my knee, and still have room to throw in a hair flip all while my lips are glossed and my eyeliner is winged. That’s talent right there, people. In all seriousness though, pageantry really did help prepare me for being a business owner as well as a mom. I definitely don’t regret my pageant days.
Throughout my competition years I endured countless hours of training to make sure I was the best version of me. I know it sounds so cliche, but I really do believe that pageants bring out the best of who YOU were meant to be. I spent the most amount of time training for interview and public speaking. I also spent time learning how to walk in heels, how to put on false eyelashes, how to get my hair closer to God {it’s called a teasing comb}, and more, but my weakest area was always speaking in public.
When I look back at all of that training I kind of smile. It seemed like nonsense once my pageant days were over, but I can’t tell you how grateful I am for that training now that I’m older. As the owner of Austin Moms Blog, I make some sort of media appearance at least twice a month. Whether I’m on the news, speaking to a University of Texas advertising class, or connecting with other moms at an event, I’m now extremely comfortable speaking in public. I still get nervous, but I now know that at least I won’t suck when I do have to do it.
Austin Moms Blog is an opportunity that truly fell into my lap. It wasn’t something I was looking for, but I really feel like it was looking for me. In fact, my dream in life was to be a mom. Nothing more, nothing less, “just” a mom. Life had bigger plans for me. My husband had bigger plans for me. A friend had bigger plans for me. My children had bigger plans for me. And in the summer of 2011, after being a mom for just 1 very long year, a friend and I decided to launch Austin Moms Blog. It would be our hobby, a place where we could talk about all things mommy, a resource of sorts for other moms in the Austin community, a judgment free zone, and safe place. Now I juggle being “just” that mom as well as managing a business that requires at least {if not more} 30-40 hours of true work per week. 6 years later, I’m reminded that when you’re doing something you are passionate about that it can often lead to something pretty special.
Starting Austin Moms Blog made perfect sense because honestly, there was zero pressure and we were moms starting a moms blog. I mean duh. The way we looked at it was this was truly just for fun! I believe that’s what has made AMB so successful - we started from a really organic and authentic place in our lives. Moms just being moms. Eventually other moms kind of started to like us, which was awesome!
Austin Moms Blog Executive Team
When we first launched Austin Moms Blog we knew that there were similar resources out there for parents so we made every effort to try to be different. In the very beginning when AMB was just a newborn, we really didn’t have a lot of direction or guidance so it was just us trying to navigate as we went along. It wasn’t until we started bringing on a team of writers that AMB’s legs really grew and we were able to set ourselves apart from the rest as not just a resource, not just event focused, not just community driven, not just a contributing team, not just a one mom perspective, but ALL of that wrapped up under one umbrella. Diversity in our team is our #1 goal, because we recognize that all moms are different with different backgrounds, parenting styles, and that we are all at different stages of motherhood. Our team is 50 strong and we try really hard to embody all of those differences so we can touch all moms not just the ones that are like us.
Austin Moms Blog Contributing Team
I started this journey with a Maya Angelou quote and it’s literally something I say {condensed version, of course}, whenever I’m faced with adversity or in times that simply put, aren’t going my way. When you focus on the good, it’s hard to be saddened by the bad. Austin Moms Blog is good. I’m reminded of that daily by our current team, our past contributing writers, and even by our readers. We are ALL good good mamas no matter what our path to motherhood was, regardless of how many children we have, and despite our differences. That’s why I’m so proud to have become the behind the scenes voice of such a powerful platform as Austin Moms Blog.
A Few Fun Little Facts::
• Which living person do you most admire? This is tough. There are at least 2 handfuls of people that I truly admire so it wouldn’t be fair to call out only one. I will say that characteristics I admire most in people are “hard-working, driven, strong sense of humor, well-spoken, kind, dedicated, intelligent, faithful, successful {at something…anything!}, not afraid to show raw emotion, and open-mindedness”.
• Which talent would you most like to have? I wish so much that I knew how to play the piano. I know I know… it’s not too late to start, BUT it’s just not something I have the patience to learn this late in life. It’s one of those talents I wish I could just snap my fingers and magically have.
• What is your most marked characteristic? My hair.
• What are some things you are proud to have accomplished? I’m incredibly proud that I’m a UT graduate…it really wasn’t in the cards for me to go to an accredited university, but that tenaciousness came out in full force and I was determined to get ‘er done.
• What are some hopes you have for your future? I think my biggest hope is to watch my children grow into their own little people, which means I get to grow old {YAY!}. And I mean that…I’ll be ridiculously lucky if I get the chance to be full of wrinkles, gray hair, and live the journey my children and my husband take me on. If AMB went away tomorrow, I’d still be incredibly fulfilled.
• What’s one piece of advice you’d give to women who are about to embark on the journey you are on? Do it {whatever “it” is} because you love it and it’s a passion, not because you need it or are trying to profit. If you’re truly doing what you love, it’s not really work.
Essay by: Allison Mack
To keep up with Allison's adventures be sure to follow along!
Austin Moms Blog // Facebook // Instagram
Waco Moms Blog // Facebook // Instagram
Hi friend!
I'm Catia, a woman, wife, mama, sister, sister friend, you know -- I wear a million hats just like you.
One of my biggest whys is that I want people to feel good about ALL of who they are. Including you.
The threads running through all my work (I’m an author - The Courage to Become, I’m a motivational speaker - TEDx, Choose Joy or Die , I am a private coach ) are hope, joy and empowerment.
If I could choose ten words that best describe me I would say: honest, welcoming, giving, curious, loving, earnest, empathetic, spiritual, playful, and sassy. Let's add: adventurous. That's 11.
Nice to meet you!
Want to start feeling really good but not sure where to start? Jump on into our virtual classroom (complimentary of course!) and get a weekly guide on how to walk with confidence and joy! You are divine. You are magic. I look forward to serving you!
Confidence + Joy Weekly Guide